Want to know how to really leverage your event content?

It's all about on-demand content. You may be thinking, "On-demand content? I'm working my butt off right now to produce live, in-person events."

But even as you're doing that, you can also be producing content that will help grow your events and brand over time. We're talking about podcasts and videos. Just make sure you have a good equipment that can capture good quality sound and video you want to share with your audience. Then you can get these materials up online so they can access them on demand—when it's convenient for them.

This kind of long-term approach to growing your events will pay off in the long run (and not just monetarily). Content like this is one of the best ways to generate repeat customers and build a loyal following who will keep coming back for more.

We welcome your feedback on this.

Hope these event ideas help. Stay tuned for more...

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Like what your reading? Get more insights and tips from the Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing:

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The Better Way to Promote Your Events.

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