You've been running regular, in-person events and built up a culture that your audience is familiar with during those events. How do you maintain that culture with your remote audience during virtual events?
Just like employers want to maintain their work culture by asking employees to come back into the office. Some employees may prefer working from home. How does the employer maintain the company culture with a remote workforce?
If you're doing your own online events, you make sure your audience know what values you hold, why they matter and how you expect them to be applied in different situations.
You can do this by having a code of conduct for virtual meetups, or by having a set of principles that everyone agrees on before joining the group. You can also update these as needed based on feedback from people who have joined or left the group previously.
One of the most important things for any event organizer, is to have a strong brand and culture. The culture can be defined as the set of values and behaviors that are shared by your audience. Communicate your expectations clearly to your audience.
The first thing you need to do is make sure that you have a clear understanding of what your event brand is. What do you stand for? What are you known for? What do people expect when they come to see you speak?
This will help inform how you structure your virtual event. For example, if you're known as an educator and a mentor, then your virtual event might be structured so that people feel like they're getting one-on-one attention from you. If you're known for being funny and entertaining, then maybe there should be more interaction between speakers during breaks — maybe even having open mic sessions where anyone can come up and share their experience.
Make sure that you've properly set up your virtual event space. You want it to look like a place where people want to be. Make sure that you have things like a backdrop or props that will help people feel like they're at an event, rather than sitting at home on their computer.
Just a few ideas that we hope will help you.
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