Marketing for Voice

You may have heard about the recent surge in use of an AI platform called ChatGPT which many say will be the next big step in search.

You need to maximize your events and event marketing for voice search. Voice search is a huge opportunity for your business, but you need to start getting ready now.

The implications for event marketers are tremendous. In order to stay ahead of the curve and maximize your event marketing campaigns' performance you need to incorporate voice search into your strategy now!

Voice search is not new. It’s been around a few years now and has become popular with the advent of smart speakers. It has become more popular as devices have become more capable. It’s predicted that by 2020 there will be over 8 billion voice searches per day, so it’s time to get on board!

Voice search is a type of search that allows people to ask questions and get information verbally. It's also referred to as natural language processing (NLP) and conversational AI.

You need to maximize your events and event marketing for voice search.

Incorporate voice search into your event marketing. One way you can do this, is by creating an FAQ page on your website or blog with questions that people commonly ask when they attend an event. Make sure these questions are relevant and answer them succinctly so they are easily understood by both humans and computers alike.

You will also have to analyze which keywords are more suitable for your events when people use voice search. This will require a lot of experimenting with your content.

“Learn from your audience. Learn from the people you collaborate with. Keep watching the market for new technologies and new ways to give value to your audience. New digital platforms are regularly coming onto the market creating new ways to distribute your content and events.

Keep moving up a level. The moment you think you’ve got things sorted out, someone else will come along with new and improved way of conducting events.”

Extract from the Ebook: 'Technology Is Turning Everyone Into Event Marketers' - available on Kindle: https://www.amazon.in/dp/B09PJJ6RG5/

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