OK, you've decided to go virtual this time and do a live stream event.
You fix the date and time and with excitement, you start sharing on your social media to get viewers.
The response you get, initially, is lukewarm. So, you put out more posts on multiple platforms.
As the time for your event draws near, you start to get a little concerned whether people will actually show up and view your event.
You then might even consider paying for ads on social media.
You get a better response but not what you thought you'd get at the beginning.
You’re competing against ALL the other virtual and in-person events out there that people are doing now.
What can you do? How can you stand out?
How does the audience you want to attract, find your event? Even if they see your post on social media, how do you increase the chances they will take action?
A whole new events industry has grown up around you.
Marketing, nowadays, is more about engaging with your audience, in a way that is meaningful and gives value to them, before, during, and after your event. Your audience wants experiences. Not just content.
So, here you are, facing the question that echoes through the minds of every event organizer and marketer: How do you make your events stand out in a sea of competing experiences, and how do you ensure they resonate with the right audience? How can you build a robust event brand and wield the tools of promotion effectively?
You can have one million followers on social media but if they do not engage and then buy your goods or services then having all those followers is of no consequence. You need an engaged audience and that what this book is about.
"Event Marketing Guide" is your guide to crafting an event promotion and marketing strategy. It is here to equip you with the insights, tactics, and strategies needed to not just survive but thrive in the fiercely competitive world of event marketing.
In this book, you’ll discover ways to harness what’s useful for your events. Whether you're organizing a corporate conference, a music festival, a charity gala, or any event in between, this book will provide you with the tools to create, promote, and market events that leave a lasting impression.
Available on Amazon: https://www.amazon.com/event-marketing-guide-ebook/dp/B0CLJS5MZ6/
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