Event Marketing Insights: Creating Opportunities Around Your Events and Brand

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Event Marketing Insights: Creating Opportunities Around Your Events and Brand

on February 27, 2025

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Event Marketing Insights: Creating Opportunities Around Your Events

Event Marketing Insights: Creating Opportunities Around Your Events

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ShareYaarNow

The Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas and Strategies

Latest Posts from ShareYaarNow Marketing

Music Events Are Evolving – And Smart Marketers Are Paying Attention - 4/20/2025 - ShareYaarNow
Event Organizers: Your Sponsors Deserve More - 4/19/2025 - ShareYaarNow
Events Engage - 4/18/2025 - ShareYaarNow
Think Like an Innovator When Planning Your Events - 4/14/2025 - ShareYaarNow

Popular Posts

Event Marketing Insights: Enhancing Your Event Experience During Travel

When planning an event at a venue, you can also consider how to provide value and engagement to attendees throughout their entire journey, including the travel to and from the venue. By incorporating elements of your event into the travel experience, you can create a more memorable and valuable experience for your audience. Read more: https://shareyaarnow.substack.com/p/event-marketing-enhancing-your-event ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Trends

The purposes for which events are conducted is growing and evolving. As an event organizer, you will have to keep up with new trends and technologies as event audiences find new ways to consume events. They will want new experiences. Stay tuned for more. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Moving Ahead

The events industry is in a constant state of change. And this is probably an under-statement currently. If you are doing events, whether online or offline, to promote your ideas, products or services, you need to approach this marketing channel as a challenge. You need to construct your event marketing plan. Trying to take into account the changes that may occur. With travel and movement limited or restricted in these times. With regulations/laws changing as to the way events are conducted for the safety of all concerned. With new technologies and event platforms appearing on the market. Plan ahead to get the most out of your efforts: • What do you want to achieve from your events? • What’s your goal? • What value are you giving to your audience? • Are you learning as you move ahead? • Are you keeping an eye on new functionality that the live streaming platforms bring out? • Are you seeing what new event platforms are out the...

Event Marketing Insights: Are You Achieving Your Objectives?

As event marketers, you are accustomed to tracking metrics and Return on Investment (ROI), but what about tracking the return on your objectives? This is where the concept of Return on Objectives (ROO) comes into play – an approach that encapsulates the essence of your event brand's goals. Whether you're promoting a product launch, creating brand awareness, or fostering connections, your objectives shape the narrative of your events. For event marketers, it's not just about hosting gatherings that leave a lasting imprint on attendees, but also achieves your objectives. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Benefits of Organic Growth

The pursuit of growth is an ever-present challenge for event marketers. Amidst the search for strategies and tactics, organic growth should not be ignored. A seed planted in fertile soil, gradually unfurling into a flourishing tree that bears the fruits of sustained success. Event marketers, envision your brand as this resilient tree, and consider the compelling advantages that organic growth brings to your table. As a freelancer, business owner, solopreneur or influencer, where your resources may be limited - making organic growth a part of your marketing strategy can help. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Using Live Streaming Platforms

There are many live streaming platforms out there for you to choose from. New platforms are appearing all the time. Each one has a different feel to it. They also have some different functionality. So, you need to do your research and maybe experiment to find the one which is best for you and the type of online events you do. When live streaming, you may decide to stream on only one platform exclusively or multiple platforms simultaneously. You need to see which platforms have more of the audience you want to attract and be active on them. There are services that allow you to stream on multiple platforms simultaneously if that’s what you want to do. If you are live streaming your event, most live streaming platforms I have seen allow your audience to share the link to your live stream. So, you should ask your audience to share as much as possible during your event. Also, some live streaming platforms allow the audience to ‘host’ your live stream while its on-going. In that case yo...

Event Marketing Insights: Showcasing Your Brand Through Event Marketing

You find yourself amidst a sea of entrepreneurs and creators, all vying for attention in the digital economy. In such a competitive environment, how can you elevate your brand above the noise? The answer lies in the art of storytelling through event marketing—an avenue that not only builds your brand but also establishes a lasting connection with your audience. As freelancers, small business owners, influencers, solopreneurs, and affiliates navigate the ever-evolving landscape of online entrepreneurship, event marketing emerges as a beacon of opportunity. WATCH THE VIDEO ABOVE FOR MORE! Thanks for joining us on this journey. If you enjoyed this episode, please let us know, subscribe to this channel for more and share with your network. Thank you. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Crowd Source

Crowd science and safety is a growing field of study. Crowd science is the study of crowds - their dynamics, how they form, how they move, and how they behave. Safety is obviously important to everyone who organizes events or works in venues. Crowd science and safety involves understanding how people interact with each other in crowds. It's about understanding how groups of people behave and react under different circumstances. If you're organizing events at venues, then crowd science and safety is an issue you need to take seriously. (Even if you're doing online events, you should consider safety aspects for those joining in). Things like, for example, crowd dynamics - crowd density and flow rates; risk analysis. Site ingress/egress analysis; crowd behavior; emergency evacuation planning; evacuation procedures for the venue itself; emergency medical care - all these are critical things that must be taken into account when planning events at venues. It's also important ...

Event Marketing Insights: Social Activity Marketing - Video

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