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Event Marketing Insights: Brand: It's About the Experience |
Is event marketing, or put another way, experiential marketing, becoming the most important strategy for brands to build themselves in the Digital Economy?
We are flooded with content every day. And your brand message can get lost in the midst of all this content.
If people are engaging with your brand on social media, they get some limited experience of the brand.
Events, whether at a venue or online, give your audience an altogether different experience that lets them engage more meaningfully with you and your brand. Which they won’t get from content alone.
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