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| Event Marketing Insights: Discovery, Search and Advertising |
Users search on digital platforms, including social media, for content/things. All digital platforms are, in essence, content platforms where users view and listen to content. Some platforms, like ecommerce, then allow users to transact.
You can also think of digital platforms as marketing platforms in the sense that they contain content that the platform wants users to consume.
It’s how users use any particular platform to search and discover content and how advertisers use the platform to advertise that will, to a big extent, determine how useful the platform will be for you when promoting your events. Platforms obviously want to cater to their users as well as their advertisers. ...
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