Just as the DJ/music producer adjusts and fine-tunes each track on their mixer, just the way they want, to produce the best sound.
Likewise, as an event marketer, you must adjust your marketing on each channel/platform you use to achieve the best result.
Your brand is an asset. You're investing time, effort and, maybe, money into your marketing channels – whether they be your social media accounts, your own digital real estate (website, apps), blogs, podcasts, newsletters, videos, etc.
These marketing channels, you build up over time to grow your followers and build engagement with your audience. As well as developing your existing marketing channels, look for new ones to use and develop. New platforms, new types of content are being created – find the ones that may be suitable for you and that might scale over time.
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