Event marketing, or experiential marketing, if you prefer, is continuously breaking boundaries in brand collaboration.
We’ve written a lot before about how events are platforms where brands can collaborate and, also, how artists use their events to grow their brands through collaboration. Search this blog.
A recently announced brand collaboration caught our attention. A new music festival-branded, residential development in Miami is coming soon that has a live DJ and dance club: the Palm Tree Music Festivals branded development: get more in the Wall Street Journal article.
Event, experience brands collaborating with real estate developers. Who would have thought it!
Take this idea further, and imagine residences being built in stadium complexes. Living there, you’d have access to live events around the year. Even imagine an event brand, like Coachella or Tomorrowland building an event venue with residences!
Living there: would that be a great lifestyle or sensory overload?
With live events now more important than ever for brand growth in this AI economy, events and event brands are gaining value not just as assets for the owners but are becoming the growth area for brand collaborations. This is such an exciting time to be in event marketing which is leading the way in marketing strategy and brand collaboration.
Let us know what you think about this.
For more insights into event marketing, get EVENT MARKETING: Ideas, Insights and Strategies: the guide for creators, brands and marketers on how to leverage events to build trust, grow your audience, and create brand ambassadors.
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