Events tourism. Sports tourism. Festival tourism. Even, wedding tourism.
People will travel to where the action is. Whether it’s a major conference or exhibition, music festival, sports tournament. Or even to experience a wedding where the hosts have sold tickets, which is a small but growing trend.
For the audience, it’s not just about the event itself but also the travel and hospitality that adds to the overall experience. Attending a music festival? It’s also about the anticipation. It’s all part of the experience.
You may have heard about ‘concert economics’ or the ‘event economy’. Events can breathe life into a city’s economy when people travel there to attend.
Travel, hospitality, tourism and events all feed off each other. They are all part of the experience economy. We are noticing a trend where people want to have experiences rather than buy things.
Live events bring life to the economy and to brands. Which is why events and event marketing are so valuable in today’s AI economy.
All this to say, event creators play a major role in the experience economy. We need event whisperers who create value for audiences, sponsors, creators and advertisers!
Let us know what you think about this.
For more insights into event marketing, get EVENT MARKETING: Ideas, Insights and Strategies: the guide for creators, brands and marketers on how to leverage events to build trust, grow your audience, and create brand ambassadors.
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