As an event professional, you should keep up to date with the latest adtech - advertising technology.
The adtech industry has been in a state of flux for years, but recent developments have made it clear that the days of the traditional adtech model are numbered. It's a fascinating ecosystem.
Privacy of your customers' information is important. Keeping up with the latest trends in advertising, for example, seller-defined audiences (SDA), a standard for communicating data without revealing identity can be helpful.
While the ad-supported business model is not new, we are seeing more and more adoption of it in event planning.
If your event business model relies on ad revenue or sponsorship, keep up to date with the technology - learning how to navigate the adtech ecosystem while maintaining customer privacy.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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