Your Media Mix

Track the mix of media you are using for your event marketing. If you're doing digital marketing on, for example, social media, track the mix of platforms that you use. Same for traditional media, if you use that. This post carries on from our earlier blog post: 'Distribution Channels for Your Events'.

Analyze what worked and what didn't. Did you get better results from one platform than another? Did an ad in the local paper outperform one in the national newspaper?

If you're using a variety of paid channels, such as display advertising on search engine or video ads, look at how much each channel contributed to your overall reach and sales metrics.

If you're using a variety of free channels like social media posts or email newsletters, look at which ones drove traffic to your website and conversions most effectively.

This will give you an idea of where your campaign is most effective and where there are holes in your strategy. You can then compare different types of media against one another and look at the results they each produce. You may find that some types of media are more cost-effective or more effective than others.

The reason for this is that it's important to know how much time and money you are putting into each platform. It's also helpful to know what kind of ROI you're getting from each one.

This information can be helpful when planning future campaigns or when deciding whether to continue with certain types of marketing in the future.

This will allow you to make strategic decisions about which platforms to focus on in the future. 

-----------------------------------------------

We welcome your feedback on this.

ShareYaarNow - the quick and easy way to find, list and share upcoming events. So, start sharing now! >>> https://shareyaarnow.com

Thanks

ShareYaarNow

(Image: Unsplash)