Events are an excellent way to reach new customers and drive
sales. However, if you don't have a plan in place, you may miss out on the
opportunity to generate leads and increase brand awareness.
If you’re selling products, for example, you’ll probably need to build up distribution channels to get them to your customers. You can think of your events as a product that also needs to be marketed and distributed to your target audience.
Here are some tips for creating distribution channels for your events:
- Event landing page – either on your website, if you have one – or on an event platform – with a call-to-action.
- Email newsletter – remember to continually get genuine subscribers to your newsletter.
- Blog – this is a good way to show expertise in your field.
- Social media accounts – build up genuine followers through engagement with them.
- Podcasts – these are becoming more popular and are convenient to consume.
- Videos – these can perform better than simple text content.
- Metaverse – this will probably be huge in the years to come. So, you should start looking into this, if you haven’t already.
- Non-digital media – local papers, networking groups etc.
- OPM - other people's marketing – build formal or informal partnerships with others to help spread the word about your events.
These channels take time to build up but are worth the
effort in the long run. You can then adjust your marketing as required through each channel.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
Comments
Post a Comment