The Business of Events

Hosting your own events can be a great way to connect with potential customers, build your brand, and grow your business.

But you shouldn’t just ‘go live’, online and hope that your audience will automatically show up. In order for your events to be successful, it's important to think more strategically about your event marketing.

Here are a few ideas to help you get started:

 

·       Identify your preferred audience before you start planning your events. It's important to know who you want to attract. Consider the demographics, interests, values and pain points of your ideal attendees, and tailor your marketing efforts accordingly.

 

·       Set clear goals. What would success look like for your events? What do you want to achieve with your events? Are you looking to generate leads, increase brand awareness, or drive sales? Setting clear goals will help you measure the success of your events and guide your marketing efforts.

 

·       Use a variety of marketing channels to promote your events – for example, social media, email marketing, paid advertising, and PR. Use a combination of channels to reach your target audience and maximize your chances of success.

 

·       Create a compelling events website which should be the hub of all your marketing efforts. Make sure it's easy to navigate, mobile-friendly, and includes all the information attendees need to know, such as the schedule, location, and registration details.

 

·       Leverage other people’s marketing. Some ideas:

 

o   Look for organizations that share your target audience and see if they would be willing to promote your events to their members or followers. This can include industry associations, networking groups, or even other businesses that offer complementary products or services.

 

o   Identify influencers in your industry or community who have a large following and see if they would be willing to promote your events on their social media channels, blogs and podcasts.

 

o   Encourage attendees to share your event on their own social media channels using a unique hashtag. This can help create buzz and attract new attendees. Keep in mind privacy of those attending your events.

 

o   Referral marketing. Encourage current attendees to bring their friends and colleagues to your events by offering a referral discount or other incentive.

 

·       Measure and analyze your results. After your events, take the time to measure and analyze the results of your marketing efforts. Use this information to improve your event marketing for future events.

 

By following these ideas, you can create a strategic event marketing plan that will help you attract the right attendees, achieve your goals, and make your events better and give more value to your audience.

For more ideas and insights into event marketing, get the Ebook: 'Technology Is Turning Everyone Into Event Marketers'. Available at: https://www.amazon.com/dp/B09PJJ6RG5/ - It's for those who host their own events and want to transform their event marketing.

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