Different Events for Different Audiences

Do you want better audience engagement with your events?

If you're hosting your own events, you could try doing different events for different audiences, if you want to get better audience engagement.

You can do specific events for specific audiences who would get more value from you.

That way, you can build better brand salience in specific niches.

Read our earlier blog post: 'Getting the right audience for your event'.

For example, if you're a digital marketing agency, you might want to host an event for small businesses in the area who need help with their marketing and advertising campaigns. Or, for example, host an event specifically on SEO and then another event for email marketing.

A lot of times when people are looking for a marketing agency or an ad agency, they want someone who's local or looking for insights on a particular topic. If you can offer that kind of service — and provide them with better value — then it can be very beneficial for both parties involved.

Conducting specific events for specific, maybe smaller, audiences can lead to better connections in your industry.

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