In today's digital economy, we now think a lot more about brand. Almost everyone and everything we interact with in our professional lives can be described as a brand:
- Events have brands
- People have their own personal brand
- Event venues have a brand
- Destinations (for events) have their brands
- Speakers have their own brand
- Event sponsors obviously have their brand
- Your event suppliers will probably have their brand
- Corporations have brands.
We are in a sort of brand economy!
Event marketers face challenges in establishing their event brand and standing out from the crowd. Also, your event attendees, speakers, sponsors, suppliers will all be wanting to enhance their brands through your events. Collaboration with your event stakeholders for mutual benefit can help enhance your brand.
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