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Event Marketing Insights: In the Brand Economy

on March 27, 2025

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EVENT MARKETING: Ideas, Insights and Strategies

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Event Marketers: Thinking About Your Audience's Time

Are you giving value to your event audience? What value are you giving your audience? Going on from our earlier article: ‘ It's All in the Value-Add ’, where I spoke about the need to give value, or add value to your event audience and putting some thought into your event objectives: One more idea for your events. If your events are for a whole day or longer, think about allowing some space at the venue for your audience to get some work done. This could be: just a small, separate area for them to make calls. Or, a desk where they can open their laptops to send a quick email. Or maybe just a quiet place for your audience to take a 5 min. breather. You can probably think of some more ideas. This helps in showing your audience that you understand their needs and their time – read our earlier blog post: ‘ Don’t Take Your Audience for Granted ’. Stay tuned to ShareYaarNow for more insights a...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Building Your Brand as a DJ

As a DJ, the competition is enormous to get your target audience to listen to your mixes. We listen to a lot of DJ music on various platforms. Here are some ideas and observations on how you can build your brand as a DJ: When posting your mixes on music streaming platforms, and there are plenty out there - each one has its own main geographical following - so marketing on the right platforms for you is important. Also, people have their own preferences for which streaming platform they listen to. So, if you are doing live streams - again check where your target audience hangs out. If you are live streaming, try to choose a time slot suitable to your audience. Weekends can get very crowded with many, many DJs going online, all vying for audience time. Some live streaming platforms allow you to appoint a moderator who can greet your audience while you concentrate on your music. Build an online presence. Create a website and/or social media profile for yourself, where you can post news ab...

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op...

Event Marketers: Flexibility in Your Event Agenda

Event marketers are constantly striving to create memorable experiences for their audiences. While meticulously planned agendas can be good, leaving room for spontaneity during events can yield remarkable results. In this article, I’ll explore the value of incorporating flexibility into your event agenda and how it can enhance the event brand, engage the audience, and ultimately drive the success of your events. The Role of Event Marketers Event marketers’ primary responsibility is to promote and execute events that leave a lasting impact on both attendees and the event brand. Traditionally, events have been meticulously planned from start to finish, with every minute accounted for. However, the dynamics of audience engagement are changing, and event marketers need to adapt their strategies accordingly. The Evolution of Event Marketing In the past, event marketing focused on a fixed agenda, highlighting key speakers, topics, and activities. While this approac...

Event Marketers: Brand Collaboration

Collaboration in event marketing has become a powerful tool to enhance event promotion and elevate your event brand. Event marketers, constantly seeking innovative ways to reach wider audiences and boost their event's success, are increasingly turning to brand collaborations. However, the key to a fruitful partnership lies in selecting a brand that is not only aligned with your event's goals but is also actively investing in their own growth. In this article, we will explore why choosing a growing brand for collaboration can be a game-changer in your event marketing strategy. The Power of Collaboration in Event Marketing Event marketers understand the importance of creative and strategic event promotion. Collaboration with another brand can inject fresh ideas, resources, and a wider audience into your event marketing efforts. By joining forces, you can effectively share the workload, pool resources, and create a more engaging and memorable event experience. B...

All Systems Go

You should try to rehearse your event to make sure the technology is working as you would like it to work. This is particularly more important if you are conducting a hybrid event. Rehearsal will ensure that your slides, videos and other multimedia elements are all working correctly and that you are using them effectively. It will also allow you to identify any potential problems with the equipment, such as audio issues or problems with the screen setup. In addition to rehearsing for technical reasons, it is important for you to practice your presentation so that it flows smoothly and naturally. You should also be prepared in case anything goes wrong during the event, such as if there is a power outage or if someone asks a question after you have moved on from that part of your presentation. This is an obvious point but preparation beforehand may solve a number of issues. Nothing more annoying to your audience when you are still setting up for your event after the scheduled start time....

Content Craft

As an event marketer, do you post content that comes to mind each day or do you plan your content in advance? You should plan the content you are going to share, say, each week. A good way to do this is to create an editorial calendar that outlines your content schedule for the coming months. Content can be anything from blog posts to graphics and even video. You can also use tools like Slack to plan out your content schedule with your team members. The benefit of having a content strategy is that it allows you to put together a more comprehensive marketing campaign by providing you with a time frame in which you can create and share different types of content. This process enables you to create a theme for each week or month and to keep your brand message consistent. If you just post random content, it may confuse your audience. Planning your content helps you to stay on top of marketing trends and be more creative. It also gives you a chance to get ahead of the curve and think about ...

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