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Event Marketers: Transform Your Events and Event Marketing

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Event Marketers: In the Age of Generative AI, You Still Need an Event Marketing Strategy

on April 28, 2023

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Technology Is Turning Everyone Into Event Marketers: Take Your Event Marketing to the Next Level

on April 27, 2023

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Event Marketers: Choosing the Right Artists and Speakers

on April 17, 2023

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Event Marketers: Finding the Right Influencers

In the world of event marketing, reaching and engaging the right audience is paramount. While traditional marketing tactics still play a crucial role, the emergence of influencer marketing has opened up new avenues for event marketers to connect with their target audience in a more authentic and impactful way. In our previous blog post: ' Influencer Marketing ', we explored the benefits of influencer marketing for event marketers. Now, let's take a deeper dive into how you can find the perfect influencers who can amplify your event messages and drive your event marketing efforts to new heights. Before embarking on the search for influencers, it's important to clearly define your event marketing objectives. Consider what you want to achieve through influencer marketing: Is it increased event awareness, higher ticket sales, or enhanced engagement? By identifying your goals, you can align your influencer selection process with your desired outcomes. Understanding your targ

Engage Your Event Audience Using Your Brand's Theme: A Guide for Event Marketers

Introduction In the world of event marketing, capturing and retaining the attention of your audience is crucial for a successful event. One powerful way to achieve this is by leveraging your brand's theme to engage your event attendees. By aligning your event with your brand's core message, you can create an immersive and memorable experience that resonates with your audience. In this article, we will explore how event marketers, including digital marketers, can harness the power of their brand's theme to enhance audience engagement. Understanding Your Brand's Theme Before delving into audience engagement strategies, it's essential to have a clear understanding of your brand's theme. Your brand's theme encapsulates the values, personality, and essence of your brand. It is the central idea that connects your brand with your target audience. Whether it's "fun," "innovation," "sustainability," or any other theme, your bra

Event Smart

Event organizers have a great opportunity to reach a wider audience by designing their events for viewing on smart TVs. Plenty of homes and offices have smart TVs. With the increasing popularity of streaming devices, it's becoming easier for people to watch live events in large screen format. However, creating an engaging and immersive experience for viewers on a large screen requires some extra consideration. Here are a few ideas for event organizers to design their events for smart TVs: • Smart TVs obviously have bigger screens than smartphones or tablets, so it's important to take advantage of the extra screen space. Use larger text and graphics to make sure that all the important information is easy to read. • Viewers will likely be sitting further away from the screen than they would with a smaller device. This means that it's important to make sure that the text and graphics are large enough to be easily read from a distance. • Smart TVs have high-resolution sc

Making the Right Connections

A great event is one that creates connections between people. We know that the best way to do this is by creating an environment where people can share their stories and ideas with each other. The problem is that many events are designed as a one-way street — speakers talk, attendees listen. But what if we flipped this around? What if you designed your events in such a way that people could share their stories and ideas with each other? Something awesome would happen: connections would be made! Connections are the key to building community. When people connect with each other, they feel like part of something bigger than themselves. They have a sense of belonging and purpose. And when they belong, they feel happier and more productive at work. Its not just about helping your audience meet others but helping them meet the right people that can help them in their business. So how do you help your audience make these connections during your events? Introduce them to each other. If you'

Want to know how to really leverage your event content?

It's all about on-demand content. You may be thinking, "On-demand content? I'm working my butt off right now to produce live, in-person events." But even as you're doing that, you can also be producing content that will help grow your events and brand over time. We're talking about podcasts and videos. Just make sure you have a good equipment that can capture good quality sound and video you want to share with your audience. Then you can get these materials up online so they can access them on demand—when it's convenient for them. This kind of long-term approach to growing your events will pay off in the long run (and not just monetarily). Content like this is one of the best ways to generate repeat customers and build a loyal following who will keep coming back for more. We welcome your feedback on this. Hope these event ideas help. Stay tuned for more... ----------------------------------------------- Like what your reading

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op

Merchandizing

I have noticed a lot of people who provide a service or sell a product, nowadays on social media, selling merchandize with their logo on it. Things like baseball caps, t-shirts, sneakers, etc. They post photos of people wearing their merchandize. How useful this method of marketing can be for individual professionals, startups or small business owners, is difficult to say. Especially for those who don’t have an established brand name. This is something you have to judge for yourself. There is obviously a financial cost to getting merchandize made and delivered. If you decide to get merchandize made then, for example, apart from selling the merchandize, it can be used, perhaps, as incentives for your audience to attend your events (a ‘goodie bag’) or in your CTAs (Call to Action). ----------------------------------------------- We welcome your feedback on this. Hope these event marketing ideas help. Stay tuned for more... If you find this blog useful, you can get much more value from t

Event Marketers: Data Data Everywhere

You’ve probably heard the old saying: ‘water, water everywhere and not a drop to drink’. Well, data can be a bit like that also. With so much data, and event tech, everywhere, are you making good use of it? Event marketing has undergone a significant transformation in recent years, driven by the rapid integration of technology into every aspect of event planning, execution, and post-event engagement. As an event marketer, you're now expected to master the realm of event tech to create personalized and unforgettable experiences for your audience. In this article, I’ll explore how event marketers are evolving into tech-savvy professionals and why, despite this evolution, a solid event promotion and marketing strategy remains the cornerstone of success for any event. The Event Marketer's New Role In the era of digital experiences, event marketers have effectively become software experts. The advent of cutting-edge event tech has elevated the role of event marketers from me

Network Learning

If you're organizing your own events, whether they're online or offline, you should think about networking with other event organizers. The reason is simple: they can help you and vice versa. If you're organizing an event, it's likely that there are other people doing the same thing in your area. By getting together with them, you can share resources and ideas. You may also have similar goals and objectives — if not, then at least you can learn from each other's mistakes and successes. The benefits to networking with other event planners include: This might be as simple as sharing the costs of renting a venue or arranging catering services or as complex as giving advice on how to deal with difficult attendees or speakers. You'll also find out about events that will bring more traffic to yours — so long as people are willing to reciprocate! Maybe someone else has had a great experience using a particular advertising platform for their event (or maybe not). Maybe

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