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Event Marketers: Transform Your Events and Event Marketing

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Don’t Take Your Audience for Granted

on January 30, 2022

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Live Streaming and Recording Equipment

on January 26, 2022

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Image, Sound and Video Quality

on January 23, 2022

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What is Your ‘Brand’?

on January 19, 2022

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Event Data

on January 16, 2022

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Helping Your Audience Connect with Others

on January 12, 2022

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Event Marketing Resources

on January 09, 2022

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Event Technologists

on January 05, 2022

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Ebook Launch: Technology Is Turning Everyone Into Event Marketers

on January 02, 2022

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Engage Your Event Audience Using Your Brand's Theme: A Guide for Event Marketers

Introduction In the world of event marketing, capturing and retaining the attention of your audience is crucial for a successful event. One powerful way to achieve this is by leveraging your brand's theme to engage your event attendees. By aligning your event with your brand's core message, you can create an immersive and memorable experience that resonates with your audience. In this article, we will explore how event marketers, including digital marketers, can harness the power of their brand's theme to enhance audience engagement. Understanding Your Brand's Theme Before delving into audience engagement strategies, it's essential to have a clear understanding of your brand's theme. Your brand's theme encapsulates the values, personality, and essence of your brand. It is the central idea that connects your brand with your target audience. Whether it's "fun," "innovation," "sustainability," or any other theme, your bra

Event Smart

Event organizers have a great opportunity to reach a wider audience by designing their events for viewing on smart TVs. Plenty of homes and offices have smart TVs. With the increasing popularity of streaming devices, it's becoming easier for people to watch live events in large screen format. However, creating an engaging and immersive experience for viewers on a large screen requires some extra consideration. Here are a few ideas for event organizers to design their events for smart TVs: • Smart TVs obviously have bigger screens than smartphones or tablets, so it's important to take advantage of the extra screen space. Use larger text and graphics to make sure that all the important information is easy to read. • Viewers will likely be sitting further away from the screen than they would with a smaller device. This means that it's important to make sure that the text and graphics are large enough to be easily read from a distance. • Smart TVs have high-resolution sc

Event Marketers: Finding the Right Influencers

In the world of event marketing, reaching and engaging the right audience is paramount. While traditional marketing tactics still play a crucial role, the emergence of influencer marketing has opened up new avenues for event marketers to connect with their target audience in a more authentic and impactful way. In our previous blog post: ' Influencer Marketing ', we explored the benefits of influencer marketing for event marketers. Now, let's take a deeper dive into how you can find the perfect influencers who can amplify your event messages and drive your event marketing efforts to new heights. Before embarking on the search for influencers, it's important to clearly define your event marketing objectives. Consider what you want to achieve through influencer marketing: Is it increased event awareness, higher ticket sales, or enhanced engagement? By identifying your goals, you can align your influencer selection process with your desired outcomes. Understanding your targ

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op

Merchandizing

I have noticed a lot of people who provide a service or sell a product, nowadays on social media, selling merchandize with their logo on it. Things like baseball caps, t-shirts, sneakers, etc. They post photos of people wearing their merchandize. How useful this method of marketing can be for individual professionals, startups or small business owners, is difficult to say. Especially for those who don’t have an established brand name. This is something you have to judge for yourself. There is obviously a financial cost to getting merchandize made and delivered. If you decide to get merchandize made then, for example, apart from selling the merchandize, it can be used, perhaps, as incentives for your audience to attend your events (a ‘goodie bag’) or in your CTAs (Call to Action). ----------------------------------------------- We welcome your feedback on this. Hope these event marketing ideas help. Stay tuned for more... If you find this blog useful, you can get much more value from t

Making the Right Connections

A great event is one that creates connections between people. We know that the best way to do this is by creating an environment where people can share their stories and ideas with each other. The problem is that many events are designed as a one-way street — speakers talk, attendees listen. But what if we flipped this around? What if you designed your events in such a way that people could share their stories and ideas with each other? Something awesome would happen: connections would be made! Connections are the key to building community. When people connect with each other, they feel like part of something bigger than themselves. They have a sense of belonging and purpose. And when they belong, they feel happier and more productive at work. Its not just about helping your audience meet others but helping them meet the right people that can help them in their business. So how do you help your audience make these connections during your events? Introduce them to each other. If you'

Fueling Aspirations as an Event Marketer

As an event marketer, your goal is to create events that not only attract your audience but also ignite their aspirations and leave a lasting impact. You want your events to be the aspirational experiences that your audience eagerly looks forward to attending. In this blog, we'll explore some ideas to help you fuel the aspirations in your audience that can help make your events the must-attend occasions they desire. Also read our earlier blog post: ‘ Inspire Your Audience ’. To create aspirational events, you must have a deep understanding of your audience and what they aspire to achieve. Conduct surveys, engage in market research, and analyze attendee feedback to gain insights into their goals and dreams. By understanding their aspirations, you can align your event offerings to cater to their desires and create an experience they won't want to miss. Craft a clear and compelling vision for your events that resonate with the aspirations of your audience. A strong vision acts

Event Marketers: The Lead Generation

Event marketing has become a huge opportunity for marketers to grow their businesses. Whether its an individual doing a live stream to promote their ideas, products or services – or whether it’s large hybrid conferences. Technology has made event marketing an integral part of a marketer’s strategy. Where the competition for attendees and sponsors is fierce, staying ahead of the curve is crucial. While your primary goal may be reaching out directly to your customers - B2C/D2C, there are significant advantages to incorporating some B2B marketing into your event promotion strategy. In this article, we will explore why you, as an event marketer should consider integrating B2B marketing to generate leads and elevate your event brand. 1. Expanding Your Reach One of the fundamental advantages of B2B marketing for event marketers is the opportunity to expand your reach beyond your immediate target audience. When promoting an event directly to consumers, you are generally focusing on thos

Content Purpose

As an event professional, you should produce high quality content for your events and event marketing. But also have a purpose behind the content you share. Content is the key to getting people to visit your website or look at your social media post, but it’s also what makes them stay. If visitors don’t find what they are looking for on your website, they will leave and never return. That’s why it is important to create great content that will capture their attention and keep them coming back time after time. What is the goal of your content ? In order to create quality content, you need to understand what your audience wants and needs. Also what are your goals? Do you want people to register for future events, do you want them to buy tickets or some other CTA (Call to Action)? Once you know what type of content you wish to produce, you can begin creating it! Each piece of content you post, should have goal or purpose behind it. ----------------------------------------------- We welcom

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