Event Profs: An AI-proof Job?
You keep hearing news about companies making lay-offs due to AI. The question for a lot of people is: what can you do to be AI-proof?
AI can do lots of things. But can it plan and host an event? No! Not yet, at least.
AI can definitely help event professionals in their work but it can’t do all that is required in the job.
Event professionals should be one of the most sought-after jobs. In the AI economy, live events (F2F marketing) take on more importance to brands so they can build trust.
Events are also the go-to platform for brand collaboration. Brands should know how to collaborate effectively with event professionals.
Live events can’t (yet) be done by AI. You still need a human to organize these. Event professionals still have some level of AI-proof to their roles.
We would love to hear your views on:
- Are brands treating event marketing as a cost that can be cut?
- Are brands making the best use of live events to grow?
- As an event professional, how is AI changing your role?
Let us know what you think about this.
For more insights into event marketing, get EVENT MARKETING: Ideas, Insights and Strategies: the guide for creators, brands and marketers on how to leverage events to build trust, grow your audience, and create brand ambassadors.
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