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on November 27, 2019

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The Tabla Guy

on November 26, 2019

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ShareYaar

on November 26, 2019

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ShareYaarNow

Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

Founder's Journey: Making Progress

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Event Marketing Insights: Not Getting the Feedback You Need?

Event Marketing Insights: Not Getting the Feedback You Need? As an event marketer, you should be asking your audience for feedback. Read the earlier article: ‘Feedback Systems’. The problem is that your audience may not always give you feedback or, at least, the feedback you need. There’s another way to obtain valuable feedback: https://shareyaarnow.substack.com/p/event-marketing-not-getting-the-feedback ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Getting in the Zone

Event Marketing Insights: Getting in the Zone You’ve probably attended events where, for example, during a Q & A session, an attendee asks a question and other attendees then have follow-on questions. Then the discussion gets really interesting, the audience start leaning forward in their seats with more questions and comments – they’re engaged in your event. This is great for the event and the organizers also. The event is ‘in the zone’. But due to time constraints the session has to end. So, in your events, build in time to allow for discussions in which the audience seem engaged and involved. They will get more value from this and the audience may take the discussion further after the event, perhaps on social media – which will help keep your event and brand in their minds. If during your Q & A session, the audience are disengaged and not asking questions, then it is probably due to not enough planning on your part. For more, read: https://shareyaarnow.subs...

Event Marketing Insights: Events: The Ultimate Content Creator

Event Marketing Insights: Events: The Ultimate Content Creator Your overall marketing strategy should align your event marketing and content marketing. For more, read: https://shareyaarnow.substack.com/p/events-the-ultimate-content-creator ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: The Role of Event Professionals in the Marketing and Brand Ecosystem

Event Marketing Insights: The Role of Event Professionals in the Marketing and Brand Ecosystem How do brands work with event professionals? Do you think brands work with event professionals in the best way that they should? Or could? Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. For more, read: https://shareyaarnow.substack.com/p/the-role-of-event-professionals-in ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Discovery Optimization

Event Marketing Insights: Discovery Optimization SEO (Search Engine Optimization) used to mean optimizing content for Google. But now other social media, ecommerce and AI platforms are gaining ground in the search race. Marketers now also optimize their content for platforms such as Amazon, YouTube, TikTok and others. This is because you search for and discover what you are looking for, including events, not just on Google but also on these other platforms also. You use these other platforms to discover. Whether you are intentionally searching for something or just browsing and discover something that interests you. Social media, search engines, ecommerce and AI platforms are not just digital places to post content and transact but also becoming discovery engines for events and other things. Read more: https://shareyaarnow.substack.com/p/event-engine-evolution-of-discovery ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Can You Measure the Value You Get from Your Events?

Knowing how your audience measure value of events can help you add value to your events. As an event marketer, there’s a lot of pressure on you to measure the value, ROI and objectives achieved from your events. It’s important for you to measure the value you get from organizing and hosting your events. It’s also important to know how your audience – attendees, sponsors, exhibitors – measure value from the events they attend. We’ll explain why. To read more: https://shareyaarnow.substack.com/p/event-marketing-can-you-measure-the ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Event Delivery

Event Marketing Insights: Event Delivery How you deliver your events should suit how your (potential) audience consumes events – then they are probably more likely to attend. For more, read our free newsletter. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Growing your Brand on Social Media

As an event organizer, you post details of your event on various social media platforms. You could try looking for the audience you want in various groups on social media and interacting with them. Over time you could build up a following for yourself and your events. You want to build a following of loyal fans that will share your content on social media. But growing your brand on social media - isn’t it really just about engaging with the people you’re connected with in a meaningful way that is relevant to them and gives value? This is a slow process but can lead to followers/connections that end up giving you value. Giving value to your audience will build up some loyalty to you. Social media platforms like you to stay on their platforms as long as possible and they like you engaging with others on the platform in a meaningful way. So, comment on content of your potential audience, so that you are giving value – not just simply using emojis. Over time this will get you noticed...

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