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EVENT MARKETING: Ideas, Insights and Strategies

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Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

2026 Event Marketing Trends

How Have Events and Event Marketing Evolved in 2025? And, what’s 2026 going to be like for events? What we’re noticing: As there is so much AI content out there, people are finding it difficult to be sure about what’s real or not. So, live events (face-to-face, F2F) will become more important and valuable for brands to build trust. Hence, the need to improve event marketing skills and strategies . In this digital economy, people want a more human connection from events. Big brands - event brands, artists, influencers, major league sports - seem to draw large audiences – tickets sell out fast. Smaller brands not so much. Attendees have so much more emphasis on ROI . With uncertainty in the economy comes much more control of budgets and spending. Event creators are having a tough time convincing potential attendees of the value of their events and hence, attendance is down in some cases. Annual trade shows are an expensive way to just have an industry networking and talking shop – mu...

Podcasting

Doing your own podcast is a great way to show expertise in your field. Prospective audiences for your events can hear what you are all about. Podcasts will also give you more content that you can post on social media. You have to work with what resources you have but if you can get your podcasts recorded with good quality sound that definitely helps. And if you can get your podcasts edited to sound more professional that will be even better. You should take some effort to learn the process of recording and editing yourself. There are a number of platforms out there where you can upload your podcasts. And once you get into your flow you can think about inviting guests onto your podcasts to give your audience more value. Be consistent about your output. So, if you plan to do podcasts weekly, monthly, etc., – stick to the schedule. Podcasts differ from video content in that your audience does not need to have a screen in front of them to consume your content. Your audience may be doing ot...

Event Economy

What economy are we in - creator economy, media economy, attention economy or, event economy? We're probably in all of them. Technology has turned us all into event marketers. Hosting virtual events is easier than ever. So, so many people are live streaming their events now. Just imagine, at any point in time, how many virtual (and offline) events are taking place around the world? We are in the event economy. We're seeing the rise of a new kind of economy, an "event economy" where people come together to share in experiences in new ways. What does this mean for marketers? It means that we need to start thinking about how we create events and experiences for our customers. We need to start thinking about how we can tap into the power of events and use them as a way to engage with our customers. We're living in a time when you can host an event at any time of day or night and make it available to anyone who wants to watch it on their phone, laptop or desktop comput...

Giving your event audience a new experience

Let's say you're planning an online event. How can you give your audience something different? In such a crowded market, differentiating your event is more important than ever. You may not be able to change the fact that your event is online, but you can change how you deliver it. With the rise of virtual and hybrid events, live stream fatigue is real. Attendees are becoming tired of the same old formulaic events. They're getting bored of staring at people sat behind desks in offices or large blank walls. They're losing interest in watching endless PowerPoints and flat, uninspiring speakers. More and more, audiences are looking for a fresh new live stream experience that breaks the mould and keeps them engaged. It's about time events caught up with the rest of our lives. People are increasingly using video calls for social gatherings and business meetings alike. With numbers restricted on most platforms, attendees are getting familiar with seeing their friends and c...

Distribution Channels for Your Events

Events are an excellent way to reach new customers and drive sales. However, if you don't have a plan in place, you may miss out on the opportunity to generate leads and increase brand awareness. If you’re selling products, for example, you’ll probably need to build up distribution channels to get them to your customers. You can think of your events as a product that also needs to be marketed and distributed to your target audience. Here are some tips for creating distribution channels for your events: Event landing page – either on your website, if you have one – or on an event platform – with a call-to-action. Email newsletter – remember to continually get genuine subscribers to your newsletter. Blog – this is a good way to show expertise in your field. Social media accounts – build up genuine followers through engagement with them. Podcasts – these are becoming more popular and are convenient to consume. Videos – these can perform better than simple text content. Metaverse – thi...

Event Marketers: The Human Touch in the Age of AI

As an event marketer, navigating the fast-paced and ever-evolving world of event marketing can be both exciting and challenging. With the advent of generative AI and its widespread use in creating captivating content, standing out and propelling your event brand forward requires a thoughtful approach. Read our earlier blog post: ‘ Event Marketers: Standing Out from the AI Crowd ’. In this article, we'll delve into the importance of emotional connection in event marketing and explore strategies to infuse emotion into your campaigns to leave a lasting impact on your audience. 1. The Role of Emotional Connection in Event Marketing In the digital age, where technologies like generative AI enable the swift creation of impressive content, it's crucial to recognize that emotions play a pivotal role in shaping human experiences. As an event marketer, you must understand that people don't just attend events for the sake of it; they seek meaningful, memorable experiences that res...

Event Marketing Trends

Event marketing is evolving in several ways, and these are some of the trends I have noticed: AI The use of AI is probably the biggest trend to hit the digital economy. Incorporating AI tools into the various aspects of event marketing is now commonplace and is used in a lot of the trends mentioned below. Hybrid Events: The integration of virtual and in-person elements became more common, allowing participants to engage both on-site and remotely. This hybrid approach accommodates a broader audience and addresses various logistical challenges. Technology Integration: The use of technology, such as augmented reality (AR) and virtual reality (VR), was on the rise. The Metaverse and Web3 are growing. These technologies enhance the overall event experience and offer unique ways for brands to connect with their audience. Data Analytics: Event marketers increasingly leveraged data analytics to measure the success of their events. This inc...

Getting the right audience for your event

Carrying on from a previous blog ' Giving your event audience a new experience ', we want to talk a bit more about getting the right audience for your event. So, you've decided to run an event and you're thinking about your audience. Should you cast your net wide to attract as many attendees as possible or are you trying to attract the right type of attendee. The point of an event is to engage with your audience and build a relationship with them. Having 100 people at an event who have no interest in what you do is not really a good use of your time or theirs. If you are launching a new product, a targeted marketing campaign will result in better results than just a general blanket campaign inviting anyone along. Being selective about who you invite may result in better engagement and brand building. Getting the right attendees for your event will result in better engagement with your audience and your audience will be more likely to feel they got something from your e...

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