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on May 11, 2021

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Event Marketing Insights: Discovery, Search and Advertising

Event Marketing Insights: Discovery, Search and Advertising Users search on digital platforms, including social media, for content/things. All digital platforms are, in essence, content platforms where users view and listen to content. Some platforms, like ecommerce, then allow users to transact. You can also think of digital platforms as marketing platforms in the sense that they contain content that the platform wants users to consume. It’s how users use any particular platform to search and discover content and how advertisers use the platform to advertise that will, to a big extent, determine how useful the platform will be for you when promoting your events. Platforms obviously want to cater to their users as well as their advertisers. ... To read more and get insights into event marketing, read our free weekly newsletter. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing Insights: Nurturing Your Event Brand - Video

AI and the Event Marketer

In the dynamic world of event promotion, staying ahead of the curve is crucial to ensuring the success of your events. In a previous article titled, " Event Marketers: In the Age of Generative AI, You Still Need an Event Marketing Strategy ", we emphasized the continuing significance of a well-crafted event marketing strategy. As the landscape evolves with the integration of Generative AI, it's important to delve deeper into the topic and highlight the reasons why a comprehensive strategy remains indispensable for event marketers. The Power of Generative AI in Event Marketing Generative AI has revolutionized the way content is created and consumed. Event marketers have witnessed its capabilities in generating compelling content, be it blog posts, social media updates, or even event descriptions. The technology's ability to streamline content production and maintain consistency is unmatched, saving valuable time and resources. However, it's important to note th...

Unfinished Business

Have you heard of the Zeigarnik Effect? In very brief terms, it says that people may recall tasks that are unfinished or interrupted better than completed tasks. The effect was first described by Bluma Zeigarnik in 1927. The story goes something like this: she noticed that waiters could recall orders they had taken but not yet delivered quite easily, whereas they had great difficulty in recalling orders they had already completed. The Zeigarnik Effect can be used in marketing to make your audience remember your brand even after they have left your event. As an event professional, how can this help you? As an event professional, this is good news because it means you don't have to cover every single topic at every single event. In fact, this can help your audience to remember more from your events and get more value Also, leaving some topics for another event can be a great way to build anticipation and interest in your next event. Leaving unfinished business also takes advantage of...

Guiding Your Audience

As an event professional, or even someone simply hosting their own events, you should guide your audience through each stage of contact with your brand: From making your target audience aware of your brand, Interacting with your brand – e.g., getting your audience to act on your CTA, Attending your event, Becoming regular attendees, And, if you are using events to promote any services or products, then to purchase them Continuing to engage with your brand and becoming fans Commonly referred to a lifecycle marketing. At whichever stage the audience are at in this cycle, you should customize your engagement with them to help them go further and add value for them. Read our earlier blog post: ‘ Re-engaging Your Audience ’. “Follow up with your audience after your event. It is very important to continuously get as much feedback as you can from your audience so your events evolve in a way that helps your audience and, therefore, builds your brand.” – extract from the Ebook: ‘ Technology is ...

Event Marketing Channels

As an event marketer, you should expand your marketing channels that you use. Even if you find a particular channel is working well for you, use other channels also. The term used is omni-channel marketing. Omni-channel marketing refers to the use of multiple channels to distribute a message or product. The main goal of this type of marketing is to provide a consistent experience across all the channels used. This includes websites, mobile apps, social media platforms, and more. Different people have different preferences when it comes to how they want to interact with brands, which is why being omni-channel is so important for event marketers. For example: Your own website/app Social media marketing Event platforms Email marketing SEO (Search Engine Optimization) Offline marketing Within each of the above categories will be numerous channels to consider. You may be able to attract different audiences in different marketing channels. A good thing about omni-channel marketing is that it...

As an Event Marketer, You are Also a Digital Marketer

As an event marketer, your role has evolved in the digital economy. The ever-expanding online landscape has made it imperative for event marketers to become proficient digital marketers as well. In order to effectively promote events, engage attendees, and achieve success, it is crucial to continuously improve your digital marketing skills. In this blog, we will discuss the importance of enhancing your digital marketing abilities as an event marketer and explore strategies to stay ahead in the digital realm. · To excel as a digital marketer, it is essential to establish a strong foundation in digital marketing fundamentals. Familiarize yourself with key concepts such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. Invest time in learning about these areas and understanding how they can be applied to your event promotion strategies. Online courses, webinars, and industry blo...

A Value-Creation Event Marketing Strategy

Understanding the nuances of providing value to your audience becomes crucial. The value you deliver is not solely determined by the price of your events or the content you present. In this article, I’ll explore why recognizing and delivering value is paramount for event marketers and how it can elevate your event marketing strategy. Read my earlier article: ‘ Increase the Value ’. Understanding the Audience: One of the fundamental aspects of event marketing is recognizing the needs and expectations of your audience. Your audience is seeking more than just an event; they are looking for an experience that adds value to their lives. Acknowledging and catering to these desires can significantly impact the success of your event. Value Beyond Price: While pricing plays a role in attracting attendees, it's essential to realize that value goes beyond monetary considerations. Audiences are willing to invest their time and resources in events that promise more than just a t...

Event Marketing Insights: Less Typing, More Talking

How are you taking advantage of voice technology and conversational AI in your event marketing? Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

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