Plan Your Event Marketing

Simply posting on social media and hoping for results is probably going to disappoint you.

We see this regularly, especially with individuals who host their own events - just posting details on social media without any coordination or consistency across the platforms they are using.

Social media is a great place for sharing your brand message, but it needs planning and isn't the only way to reach your audience.

The purpose of this post is to get you to plan your marketing strategies more thoughtfully.

“I want to get you to think more about planning your events and having some strategy to your event marketing rather than just simply doing a live stream event and hoping you’ll have a big audience.” – Extract from the Ebook: ‘Technology is Turning Everyone into Event Marketers’.

Marketing experts often say that in order to get the most out of any channel, it's important to use multiple channels at once. The same can be said about social media and other marketing tools: you need to combine them with other strategies in order to have the best chance of reaching your audience.

Even on social media you need to plan your event and content marketing rather than just posting content in the hope that it will attract the audience you want.

Marketing is a process, not a one-size-fits all solution. It's about creating a plan for your business and then executing it with consistency, accuracy and creativity.

It takes time and energy to create a successful marketing campaign — time to research, plan and execute.

You're not just trying to get your brand in front of your customers, you're also trying to get them to care about it. To do this, you have to have a message and a reason for people to care about you.

Think about how you are going to get a coordinated and consistent message about your events across the marketing channels you use:

·       Who are your audience?

·       How will you first get their attention?

·       How will you interact with them online?

·       How will you then convince them to attend your events?

·       How will you get them to attend regularly?

·       How will you turn them into fans of your events so that they help you spread the word?

Each stage needs its own planning and strategy.

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We welcome your feedback on this.

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