What’s Your Event Value Proposition?

What value and benefits will your audience get from attending your events?

This is what you have to tell your potential audience – your event value proposition.

When your audience attend your events, they should get the value and benefits you promised, or even more than promised, to really grow your event brand.

Whether your events help your audience with

• Their profitability
• Their productivity
• Their experience
• Their image
• Their convenience,

you need to show how your events will solve or improve these issues for them, through your event and content marketing.

"Whether you’re a yoga/fitness instructor, esports gamer, DJ, business coach/mentor, motivational speaker, chef, techie or business owner, you will have to somehow show your potential event audience what value or benefit you are going to give them during your events." - extract from the Ebook: 'Technology Is Turning Everyone Into Event Marketers'.

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