This is not financial or investment advice.
We’ve written before about events becoming brands themselves and becoming valuable assets.
Look at the valuations and revenue generation of sports leagues and teams. (You can think of a sports team as an event brand hosting sports events).
Music festivals have become brands. Also, major, annual conference events, we would argue, have also become brands. Valuable brands. This is a trend we’re noticing.
These are all events (think platforms) where brands, creators and audiences come together to create value for each other.
Are event brands becoming (or have they already become) an asset class for investors? What’s your view on this?
We’ve also written before about the need for event marketers to create their own event brand, as a part of their marketing strategy, to build trust and grow their audience, especially in this AI economy.
Start building your event brand. Even small, local events can have a brand. Your events don’t need to have thousands of people in the audience to be a brand.
We’d love to hear your thoughts on this.
For more insights into event marketing, get EVENT MARKETING: Ideas, Insights and Strategies: the guide for creators, brands and marketers on how to leverage events to build trust, grow your audience, and create brand ambassadors.
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