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Event Marketers: Consistency

on July 17, 2023

brand brand coherence consistency digital marketers Ebook event brand event marketers event marketing events insights marketing channels marketing success shareyaarnow tips touchpoints

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EVENT MARKETING: Ideas, Insights and Strategies

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More Ideas to Help Your Audience in Virtual Events

Perhaps you're one of the organizations that has had to cancel or postpone events. If so, we hope you're doing what you can to help your audience stay connected virtually. If you're running virtual events, another benefit you can give your regular audience, if they want, is to share links to their website or social media during your event, so other audience members can connect with them. You can also share links to upcoming events. This is an especially useful feature in the networking portion of the event. By allowing others to click and connect with attendees that they'd like to get to know better, it helps build connections and potentially create new business opportunities. Virtual events make it more difficult to network, but you can help make up for that. A good way to do this is to create a post-event virtual community where people can continue the conversation. Interestingly, there's no reason you can't do this at on-site events, too. For example, if you...

Ads as Short-Form Content

As an event marketer, if you are using paid ads on social media, try to think of your ads as short-form content. The key is to create an ad that is relevant to your brand’s content and audience. Your ads should be informative and/or entertain your audience. If you are using paid ads to market your events, it's important to remember that these ads are still part of the user experience. As such, they should be designed with the same attention to detail as any other content you produce. Have a clear call to action. Make it easy for people to engage with your event and show them how they can do so. For example, if you're selling tickets to an event, include a link to purchase tickets right in the ad and make sure it's prominent so people don't miss it. Use images that communicate the message of your ad quickly and clearly. If you're selling tickets, use an image of people having fun at the event rather than one that features just the venue itself or an artist ...

Event Marketers: Your Event Brand Strategy

In the dynamic world of event marketing, success hinges on the art of capturing attention and fostering engagement. Event marketers are tasked with orchestrating experiences that resonate deeply with their target audience. Yet, in the pursuit of creating captivating events, a critical aspect often remains overlooked: the concepts of "brand penetration" and "consumer reach points." Traditionally associated with consumer products, these concepts hold untapped potential when applied to event marketing. As your event brand grows, delving into these ideas, event marketers can unlock valuable insights that drive your event brand's growth and solidify your brand strategy. Redefining Boundaries: Brand Penetration in Event Marketing Brand penetration refers to the extent to which a brand's products or services are accepted and embraced by a specific market or audience segment. Traditionally applied in consumer goods industries, it has a unique relevance in event ...

Chat Channels

When you conduct your event, whether it's online or offline, you can think about using a separate online chat platform. So, if you are conducting your live stream event on one platform (or even conducting an event at a venue), you could use another platform for your audience to engage and chat. Different platforms have different feels for engaging. Some chat platforms allow you to use GIFs etc., which can add a more fun environment for your audience. Let your audience know beforehand where they can engage with your event. ----------------------------------------------- Looking for more event marketing strategies like this? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https://www.amazon.c...

Resourceful

As an individual hosting your own events to market your products or services, what resources can you leverage to get the most out of your event marketing? Social media is the obvious resource but it's not the only thing out there to help with your events. If you use only social media marketing for your events, then you could be missing out on a whole range other marketing strategies. Here are just a few ideas: - Word of mouth. Nothing beats word-of-mouth advertising. When people like you and respect you, they will tell other people about what they like and respect. It's like having a powerful salesperson working for you 24/7. - Publicity: this is where journalists write about your event in newspapers, magazines or online publications that reach a large audience. If you're lucky, they will publish photos and even video clips from the event as well as quotes from speakers that attendees might find interesting or educational (and maybe even entertaining). - Your email list: ...

Staying the Course

Event marketing is an opportunity for companies and individual event hosts to create real, live experiences that can be shared with others. It's an opportunity for organizations to get creative and build relationships with their customers in a way that's meaningful and memorable. We've said this before, be patient and persistent with your event marketing. A lot of people get frustrated when things don't work out immediately and give up too soon. Realize that it can take time for people to hear about your event and get excited about it. Be patient, keep working on it, and it will come together eventually! You need resilience. Your effort needs consistency over time. It takes time to build up some credibility through offering great content and experiences at your events. Have goals and marketing plan ready and keep refining the plan as required. It's easy to get excited about an idea and jump in head-first without thinking through all the details. Event marketing is ...

Event Marketing Insights: Event Venues

Event Marketing Insights: Event Venues Venues are becoming experience and brand collaboration centers. Venues are gearing up their offerings for attendees, performers and event planners. Venues are giving better facilities for collaboration between event organizers, performers, sponsors, so as to enable them to give better value to the audience and, thereby, enhance their brands. Stay tuned to ShareYaarNow Marketing for more ideas, insights and strategies on event marketing success. ShareYaarNow: The Smarter Event Discovery and Promotion Platform.

What's the Answer for Great Q & As at Your Events?

How do you organize great Q & A sessions at your events? The Q & A session is one of the most important parts of any event and a great way to engage the audience. It's the moment when attendees can directly connect with speakers and ask questions. Here are some ideas: Obviously, you and the speakers or people on your panel should try to anticipate what questions may arise. Have your own questions ready, in case the audience is not forthcoming initially with their questions. Make sure the audience ask questions that are relevant - remember that if you go off topic then others in your audience may not appreciate this. If you have a panel of speakers, try to make sure it's diverse. Have someone moderate the session. Questions asked by the audience may give you ideas on future events that might be useful to them. Give value to the audience. When you've attended a great Q & A session, what was it that made it so good? ----------------------------------------------- W...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

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