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Event Marketers: Are You Having a Conversation with Your Audience?

on May 07, 2023

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EVENT MARKETING: Ideas, Insights and Strategies

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Event Economy

What economy are we in - creator economy, media economy, attention economy or, event economy? We're probably in all of them. Technology has turned us all into event marketers. Hosting virtual events is easier than ever. So, so many people are live streaming their events now. Just imagine, at any point in time, how many virtual (and offline) events are taking place around the world? We are in the event economy. We're seeing the rise of a new kind of economy, an "event economy" where people come together to share in experiences in new ways. What does this mean for marketers? It means that we need to start thinking about how we create events and experiences for our customers. We need to start thinking about how we can tap into the power of events and use them as a way to engage with our customers. We're living in a time when you can host an event at any time of day or night and make it available to anyone who wants to watch it on their phone, laptop or desktop comput...

Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Event Marketers: Data Data Everywhere

You’ve probably heard the old saying: ‘water, water everywhere and not a drop to drink’. Well, data can be a bit like that also. With so much data, and event tech, everywhere, are you making good use of it? Event marketing has undergone a significant transformation in recent years, driven by the rapid integration of technology into every aspect of event planning, execution, and post-event engagement. As an event marketer, you're now expected to master the realm of event tech to create personalized and unforgettable experiences for your audience. In this article, I’ll explore how event marketers are evolving into tech-savvy professionals and why, despite this evolution, a solid event promotion and marketing strategy remains the cornerstone of success for any event. The Event Marketer's New Role In the era of digital experiences, event marketers have effectively become software experts. The advent of cutting-edge event tech has elevated the role of event market...

Future Focused

As event organizers, you need to be focused on your future. Continually ask yourself, "what are my plans for tomorrow, next week, next month...". Asking these questions help you stay focused on the future rather than thinking about the past too much. The event industry is one of the most demanding industries in the world. There is so much work to be done if you want your business to be successful. If you don't have a plan for the future, then how do you know where your business is going or what steps need to be taken to secure your future? If you're not sure what your future looks like, it's time to start thinking about it! This means that you need to assess your current position and determine if there are any gaps in your business or if there are changes that need to be made. It also means that you need to set goals for yourself and make sure that they align with what you envision for the future of your company. When you start putting things in motion and making ...

Event Marketing Resources

Are You an Independent Professional, Business Owner or Startup Founder organizing your own events to promote your ideas, services or products? Empower yourself with these event marketing resources: Ebook: Technology Is Turning Everyone Into Event Marketers ➡ https://www.amazon.com/dp/B09PJJ6RG5/ ShareYaarNow Blog ➡ https://shareyaarnow.blogspot.com/ Marketing Tips with ShareYaarNow Podcast - available on major streaming platforms ➡ https://www.shareyaarnow.com/event-detail.php?id=13476 ShareYaarNow Newsletter ➡ https://shareyaarnow.substack.com/ These event marketing resources are there to help you with ideas to grow your event audience, increase engagement and grow your brand name. ShareYaarNow

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Event Marketing Insights: Shaping Memories

Ever attended an event that left you feeling invigorated, inspired, or even perhaps underwhelmed? What if I told you that the success of your event brand hinges not just on what happens during the event, but on the lasting perception it leaves with your audience? Imagine you walk out of a conference hall, the echoes of insightful discussions still lingering in your mind. The ambiance, the interactions, and the overall experience have left an indelible, positive impression in your memory. That, my friends, is the essence of event branding. As event marketers, you're not just orchestrators of logistics; you're architects of experiences. Consider your favorite event. What made it stand out? Was it the lineup of speakers, the interactive sessions, or perhaps the seamless organization? More often than not, it's the collective perception—the emotional aftermath—that defines our memories of an event. .... Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to hel...

2026 Event Marketing Trends

How Have Events and Event Marketing Evolved in 2025? And, what’s 2026 going to be like for events? What we’re noticing: As there is so much AI content out there, people are finding it difficult to be sure about what’s real or not. So, live events (face-to-face, F2F) will become more important and valuable for brands to build trust. Hence, the need to improve event marketing skills and strategies . In this digital economy, people want a more human connection from events. Big brands - event brands, artists, influencers, major league sports - seem to draw large audiences – tickets sell out fast. Smaller brands not so much. Attendees have so much more emphasis on ROI . With uncertainty in the economy comes much more control of budgets and spending. Event creators are having a tough time convincing potential attendees of the value of their events and hence, attendance is down in some cases. Annual trade shows are an expensive way to just have an industry networking and talking shop – mu...

Event Marketers: Expanding Your Event Brand

As event marketers, we constantly strive to grow our event brands and extend our influence beyond the traditional boundaries. Read our earlier blog post: ‘ Event Marketers: Expanding Your Horizons ’. Expanding your event brand into other related areas can open up new opportunities, increase brand recognition, and attract a wider audience. Whether you're an event marketer, digital marketer, or freelancer specializing in event promotion, this blog post will provide you with valuable insights and practical tips on how to successfully expand your event brand into new realms. To expand your event brand into other related areas (leveraging your event brand), start by identifying potential avenues that align with your event's purpose, values, and target audience. Consider areas such as education, consulting, content creation, community building, or even product development. Look for opportunities that complement your event's core offerings and leverage your expertise in the indu...

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