Event Marketing Strategies from ShareYaarNow

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Events Go Virtual

on May 08, 2020

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Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

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If you're conducting event marketing, create your event landing pages for your events. The event landing page is like the go to place for you audience to see the necessary details and links for your upcoming event, which you share to your (potential) audience. Whether you create your event landing page on your own digital real estate (website/app) or on another platform, make the page appealing to your audience. Planning Your Event Landing Page The first thing you need to do is know what information is important for attendees to know about your event. Create an engaging headline This is one of the most important elements of any landing page. A good headline should be compelling enough to get people's attention. It should also answer the question "What's in it for me?". Make sure that this is clear from the get-go. Use compelling images and videos. The best way to get someone’s attention is through visuals; therefore, it is important that you use high quality image...

Do you schedule time to create new content?

You can think of the Internet and the Metaverse as a sort of a living organism with billions of people uploading new content every day. It seems to respond better to fresh, new content. So, as someone hosting events, it's important to keep your content updated because people like fresh information. If you have outdated information, people may come across it and think you're out of date or no longer relevant. If you've been around for a long time and have been blogging about the same things for a long time, try mixing it up with some new topics or even an entirely different blog. This can help keep your strategy fresh and keep people coming back for more. To keep your content fresh, create a schedule that's reasonable for you. If you're working full-time, try setting aside 30 minutes each weekend to write the week's posts and plan next week's posts. If you're not working full-time, set aside an hour each day during the week for writing and editing. Once y...

Future Focused

As event organizers, you need to be focused on your future. Continually ask yourself, "what are my plans for tomorrow, next week, next month...". Asking these questions help you stay focused on the future rather than thinking about the past too much. The event industry is one of the most demanding industries in the world. There is so much work to be done if you want your business to be successful. If you don't have a plan for the future, then how do you know where your business is going or what steps need to be taken to secure your future? If you're not sure what your future looks like, it's time to start thinking about it! This means that you need to assess your current position and determine if there are any gaps in your business or if there are changes that need to be made. It also means that you need to set goals for yourself and make sure that they align with what you envision for the future of your company. When you start putting things in motion and making ...

Event Marketing Campaign

You're planning an event and you want to create a buzz. How do you do this? You start your event marketing campaign! You should already have an idea of who your target audience are and what you want to achieve from your event. Perhaps, not all the ideas given below will be applicable to your particular event. Here are some ideas for your event marketing campaign: 1. You've set the date and venue. While you're planning and organizing your event, you need to have an event marketing campaign ready to start executing. Your goal is to get people talking about the event before it happens. How and when you execute your campaign will be dependent on the time you have before your event. And some of the steps you take might be done more than once at various intervals in the run-up to the event. 2. Event page or website. If you have your own digital real estate – website/app, make sure your it’s ready for the event. You should have a landing page dedicated to...

Event Economy

What economy are we in - creator economy, media economy, attention economy or, event economy? We're probably in all of them. Technology has turned us all into event marketers. Hosting virtual events is easier than ever. So, so many people are live streaming their events now. Just imagine, at any point in time, how many virtual (and offline) events are taking place around the world? We are in the event economy. We're seeing the rise of a new kind of economy, an "event economy" where people come together to share in experiences in new ways. What does this mean for marketers? It means that we need to start thinking about how we create events and experiences for our customers. We need to start thinking about how we can tap into the power of events and use them as a way to engage with our customers. We're living in a time when you can host an event at any time of day or night and make it available to anyone who wants to watch it on their phone, laptop or desktop comput...

Event Partners

More on our earlier blog post: ' Collaborating with others for your events is a great idea! ' Here are some things you should consider when partnering up: 1) What is the goal of the partnership? The first step is to ask yourself why you want to collaborate in the first place. Is it because you want more people at your event? Or do you want more media coverage? If so, then think about how partnering with another organization will achieve those goals. 2) What does each partner bring to the table? Don't just think about what you can bring as an individual company or organization; consider what value both partners bring together and how that makes for an even stronger collaboration. For example, if one partner has more connections and resources than the other, then it might be worth asking them to take on more responsibility in order to create a truly successful partnership. 3. Build community - If you're hosting a networking event or expo, consider inviting other companies...

Are Your Audience Thinking About You?

Achieving brand salience is one of the most powerful marketing strategies. It’s one of the most influential ways to inspire action from your audience. When you’re ready to take your brand to the next level, you need brand salience. Brand salience is when your audience thinks of your event brand when they want to go to an event in your category - when your brand is uppermost in their mind at the right time, that’s brand salience. When you have high brand salience in your target market, it means that people are more likely to buy tickets or register for your events because they know and trust you enough to know that you will deliver a quality experience. If you want people to attend your events, you need them to be thinking about your brand when they're planning their schedules. Achieving this high level of brand salience requires a strategic plan, consistent execution over time and giving value to your audience. Subject to...

Your Guide

Getting a mentor for yourself to guide you in your events and event marketing can be very useful. The right mentor whose 'been there and done that' can guide you to grow your business. If you are new in the field of planning and executing events, then finding a mentor is advantageous. A mentor can help you understand the best practices and guide you through the pitfalls of event planning. Find someone who has experience in your field of interest. Look for someone who has already been where you want to go or who has already done what you want to do (for example, if you want to plan large-scale events). Look for someone with similar values as yours - so that they can relate to your work ethic and goals. A good way is to look around your network and find someone who has skills or experience in an area that you need help with. If you don't know anyone, then try asking people if they know anyone who could be a good match. If that doesn't work, then try contacting some associ...

The Value of Content

Are you adding value for your audience through your content? When you post content on social media or elsewhere, don't just post it to highlight your events but also to add value for your audience. As a business owner, you want to gain exposure and attract new customers. But your goal should be much bigger than that. When you're creating content, think about how it's going to help your target audience solve a problem and make their lives better. You'll be surprised at how much more effective this approach is at generating action. Consider the following ideas to add value: · Add a tip. For example, if you're writing about how to use a product, share some tips for using it well. · Share the story behind your company. People are curious about what makes a business tick. If you can share the story behind yours, people will be more likely to trust you and buy from you. · Write about...

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