Augmented reality has been around for a while now and more and more people are using it in their event marketing strategy.
Augmented reality (AR) is a technology that brings virtual content into real-world environments via your smartphone or tablet camera. The technology uses computer vision to detect real-world objects (like your phone) and lay virtual objects over top of them (the image above). When viewed through an AR-enabled device, these virtual objects will appear to exist in the real world, with proper lighting and shading effects added on top.
A common use case for AR are location-based mobile games, but it can be used in any context where an extra layer of information is needed. For example, you can use AR to visualize how furniture will look in a room before buying it, or how different outfits will look on you before going shopping.
What does it mean for your event? Well, you can use augmented reality to bring your event to life, turning it into a unique experience for attendees. Here are some examples of how you can use AR at events:
· Use AR to create interactive experiences for attendees by creating an augmented reality scavenger hunt or game at your next event!
· Host giveaways that encourage attendees to interact with your brand by scanning different items throughout the venue with their smartphones or tablets.
· Offer exclusive content that only people who attend your event will have access to by creating an interactive guidebook filled with exclusive content and coupons that can only be accessed through AR technology.
Start learning about AR now and how to use it for your events and event marketing.
Hope these event ideas help. Stay tuned for more...
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