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Event marketing is a highly competitive field where
creativity is key to standing out and attracting audiences. On a marketing
program, we heard the phrase ‘institutionalizing creativity’.
As an event marketer, it can be challenging to consistently
come up with fresh and innovative ideas for events. However, with the right
approach, it may be possible to ‘institutionalize creativity’ in your event
marketing team. In this blog post, we'll explore some strategies to help you
achieve this goal. Also, read our earlier blog: ‘Creative Difference’.
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Foster a culture of creativity: The first step
in institutionalizing creativity in your event marketing team is to foster a
culture of creativity. This means creating an environment where creativity is
encouraged and celebrated. You can do this by providing opportunities for team
members to share their ideas, collaborating on projects, and recognizing and
rewarding creativity. Not every idea will work the way you want it to. So, don’t
necessarily punish failure – as long as you learn from the experience.
·
Encourage brainstorming: Brainstorming is a
great way to generate new and creative ideas. Encourage your team members to
share their ideas, no matter how wild or unconventional they may seem. Set
aside time for brainstorming sessions and create a safe space where team
members feel comfortable sharing their ideas.
·
Provide training and resources: Institutionalizing
creativity in your event marketing team requires more than just encouraging
creativity. You also need to provide your team members with the training and
resources they need to develop their creative skills. This could include
attending workshops, conferences, or online courses on creativity, design, or
marketing. You could also provide your team members with access to design tools
or other resources that can help them develop their skills.
·
Embrace technology: Technology can be a powerful
tool for fostering creativity in your event marketing team. There are many
tools and platforms available that can help your team members create stunning
designs, develop innovative event concepts, and execute successful event
marketing campaigns. By embracing technology, you can help your team members
streamline their workflows and focus more on the creative aspects of their
work.
·
Set aside time for creative thinking: Institutionalizing
creativity requires time and space for creative thinking. As an event marketer,
you likely have a lot on your plate, but it's essential to carve out time to
focus on generating new ideas. You could schedule regular "creative
thinking" sessions, or set aside time during team meetings to discuss and
brainstorm new ideas.
·
Celebrate creativity: It's essential to
celebrate creativity in your event marketing team. Recognize and reward team
members who come up with innovative ideas, and use their ideas to inform your
marketing campaigns. Celebrating creativity can help reinforce the importance
of creative thinking in your team and create a sense of excitement around the
creative process.
Institutionalizing creativity in your event marketing team
requires a multi-faceted approach that allows them to grow and develop
themselves.
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