Events are no longer just events but are a way to engage an audience. Just like other channels of marketing.
Event organizers are changing. They are no longer just organize events for others but also have other value-added services such as marketing. Or the other way around: marketing firms are now also organizing events for their clients.
The big firms have, for example, audience engagement directors, experience design professionals and creative communications people.
As an individual hosting your own events, how can you compete with them. How can you make your events better? You need to learn from the big firms. You may not have the same budgets and resources that they do but you need to do more with less.
These are some of the things that all successful event organizers do well:
1) They know their audience better than anyone else;
2) They know how to create an experience that will change the way people think about their topic; and
3) They know how to communicate with their audience in a way that engages them at an emotional level.
4) They give value to their audience.
What are you doing to up your level and compete in this environment?
ShareYaarNow - a free event sharing platform that lets you find, list and share upcoming events. So, start sharing now, yaar! >>> https://shareyaarnow.com
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