Improving Your Event Marketing Results

As part of your event marketing, if you hire a specialist to do some of the marketing for you, how do you know you'll get the results you want?

Performance marketing is way to pay for marketing services based on the results achieved. If you set goals for what you expect and then pay once the results are achieved, this may be a better option.

Performance marketing might ensure that only when goals are met do marketers receive payment from companies who want them to reach those goals. It's like paying per click. But instead of paying per click (CPC), performance marketers can charge by results delivered: cost per acquisition (CPA), cost per lead (CPL) and cost per sale (CPS).

Performance marketing can reduce some of the risk is hiring a marketing specialist or agency.

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