Data Driven

Data makes you accountable as an event professional.

Data is available to measure many metrics around events and their marketing. For example:

• Event Attendance
• Event Engagement/Conversion Rate (Leads)
• Social Media Engagement (Community Building & Advocacy)
• Content Usage by Audience Segments
• Effectiveness of different marketing channels.

With data now readily available to measure the performance for your events and event marketing, you have to up your game for yourself and your stakeholders - audience, sponsors, etc. They deserve nothing less than data-driven decisions being made by an accountable team that knows exactly what's going on behind the scenes.

Data helps you evaluate what worked and what didn’t. It helps you understand how well each touchpoint performed in driving attendees to the event, converting them into leads (and eventually customers), and helping them become advocates for your brand.

How are you using data to add value to your audience?

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We welcome your feedback on this.

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