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Event Marketers: Testing Times

on July 21, 2023

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Data Driven

on December 11, 2022

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EVENT MARKETING: Ideas, Insights and Strategies

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Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Network Learning

If you're organizing your own events, whether they're online or offline, you should think about networking with other event organizers. The reason is simple: they can help you and vice versa. If you're organizing an event, it's likely that there are other people doing the same thing in your area. By getting together with them, you can share resources and ideas. You may also have similar goals and objectives — if not, then at least you can learn from each other's mistakes and successes. The benefits to networking with other event planners include: This might be as simple as sharing the costs of renting a venue or arranging catering services or as complex as giving advice on how to deal with difficult attendees or speakers. You'll also find out about events that will bring more traffic to yours — so long as people are willing to reciprocate! Maybe someone else has had a great experience using a particular advertising platform for their event (or maybe not). Maybe ...

Making Your Events Multi-Sensory

Multi-sensory events have the ability to engage all five senses of your audience, leaving them with a memorable and enriching experience. As an event marketer, it’s a good idea to engage all the senses to keep your audience fully immersed in the event. Here are some tips on how to create a multi-sensory event: · Sight: visual elements such as lighting, decorations, and visuals can have a big impact on the overall atmosphere of the event. Use colors and patterns that complement the theme of the event and add depth to the overall design. Read our earlier blog post: ‘ Showing Your True Colors ’. · Sound: the right background music, sound effects, and live performances can enhance the atmosphere and engage the audience. Make sure the sound system is of good quality and the sound levels are adjusted to suit the size of the venue and your audience. Read our earlier blog post: ‘ Image, Sound and Video Quality ’. · ...

A Value-Creation Event Marketing Strategy

Understanding the nuances of providing value to your audience becomes crucial. The value you deliver is not solely determined by the price of your events or the content you present. In this article, I’ll explore why recognizing and delivering value is paramount for event marketers and how it can elevate your event marketing strategy. Read my earlier article: ‘ Increase the Value ’. Understanding the Audience: One of the fundamental aspects of event marketing is recognizing the needs and expectations of your audience. Your audience is seeking more than just an event; they are looking for an experience that adds value to their lives. Acknowledging and catering to these desires can significantly impact the success of your event. Value Beyond Price: While pricing plays a role in attracting attendees, it's essential to realize that value goes beyond monetary considerations. Audiences are willing to invest their time and resources in events that promise more than just a t...

Event Marketing: Audiences Want Content That Gives Value

Where competition for the audience's attention has never been fiercer, crafting captivating content is crucial. I've mentioned the short attention spans of today's audiences before, but audiences are hungry for quality content, whether in short or long form – you just need to grab their attention fairly quickly. In this article, I’ll explore the importance of delivering valuable content in your event marketing strategy and discuss how event marketers can seize their audience's attention swiftly, using content that resonates and connects with their audience. The Quest for Audience Engagement In today's attention economy, the challenge for event marketers is not merely to promote events but to engage audiences effectively. The key lies in recognizing that attention spans are short in how audience select what content they want to see more of. You need to grab your audience’s attention quickly but once you have their attention, they want good quality content – wheth...

Knowing Your Event Audience

You need to think clearly about who your target audience are. Whether your events are on-property, online or hybrid: Who's your ideal audience? Where do they hangout online? Which social media platforms does your target audience use? Which online communities do they belong to? Which live streaming platforms do they prefer? These are some of the questions you need to think about. Think about finding a niche audience for your event. If you market your event to a specific niche then you may be able to grow your audience more easily than if you try to market to everybody. Answering the above questions will help in targeting your audience. Getting feedback from your audience is important. So ask them. Try to connect with them over video or audio chat. Hope these ideas help in increasing your audience and engagement with your event over time. Stay tuned to ShareYaarNow for more insights and tips on event marketing success. ...

Event Marketing: The Power of Persistence and Consistency

As an event marketer, you understand the dynamic and ever-evolving landscape of event promotion. Building a strong event brand and ensuring its growth requires more than just a one-time effort. Often, success seems elusive, progress slow, and engagement minimal. However, it's precisely during these times of doubt that persistence and consistency can prove to be the secret ingredients that propel your event brand to the forefront. Also, read our earlier articles: ‘ Persistence ’ and ‘ Persistent Motivation ’. The Illusion of Stagnation It's not uncommon for event marketers to invest substantial time and resources into their event promotion strategies only to experience periods of apparent stagnation. You might find yourself wondering why your efforts aren't yielding the desired outcomes. It's crucial to understand that this apparent lack of progress is not necessarily a reflection of your skills or the quality of your event – it's a natural phase in the journey o...

Event Marketing Attribution

Event marketing attribution means measuring the effectiveness of your event marketing campaigns by analyzing the actions of attendees before, during, and after an event – across all ‘touchpoints’ where they come into contact with your event brand. By understanding how attendees interact with your brand, products or services, you can make informed decisions about how to allocate resources and improve future event marketing campaigns. Read our earlier blog post: ' Guiding Your Audience '. One benefit of event marketing attribution is the ability to track and measure the ROI of an event. By analyzing data on attendance, engagement, and conversions, you can measure the overall success of your events and identify where you need to improve. This information can also be used to justify the budget for future events and demonstrate the value of event marketing to stakeholders – such as sponsors, vendors and prospective audience members. There are many ways to measure event marketing att...

Other People’s Marketing

Posting content such as podcasts and videos on your own social media accounts can be good for you. But, if you can also get your content onto other people’s platforms, it may also help you reach their audience as well. Those platforms will also be doing their own marketing which can benefit you. For example, as a DJ you can post your podcasts on your own accounts on the streaming platforms and you can do your own marketing. But, if you were to, say, connect with an online radio station to get your content out there, the radio station would also be doing their own marketing. For example, e-learning platforms, online radio stations, co-working spaces, business groups, organizations that hold events regularly where you can be invited as a speaker, etc., are platforms where you can build your brand name. You obviously have to see which platforms are a good fit for you and you need to check their terms and conditions to see if they suitable for you. Building up your distribution networks fo...

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