Event Marketing Strategies from ShareYaarNow

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on September 07, 2022

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ShareYaarNow

Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

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AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

The Data-verse

As an event marketer, you deal with more and more data about your events and event marketing. You need to understand the data that you receive, how to make sense of it to improve your events. You are probably using more data technologies to help you do this. You are, in effect, becoming more and more like a CIO - Chief Information Officer. In this digital economy, we are all getting more familiar with handling data and analyzing it. This is a useful skill to learn. ----------------------------------------------- We welcome your feedback on this. ShareYaarNow - the quick and easy way to search and share events. So, start sharing now! >>> https://shareyaarnow.com Thanks ShareYaarNow (Image: Unsplash)

Event Marketing Insights: Are You Achieving Your Objectives?

As event marketers, you are accustomed to tracking metrics and Return on Investment (ROI), but what about tracking the return on your objectives? This is where the concept of Return on Objectives (ROO) comes into play – an approach that encapsulates the essence of your event brand's goals. Whether you're promoting a product launch, creating brand awareness, or fostering connections, your objectives shape the narrative of your events. For event marketers, it's not just about hosting gatherings that leave a lasting imprint on attendees, but also achieves your objectives. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketers: The Convergence

In the digital economy, the lines between advertising, branding, and entertainment are becoming increasingly blurred. Companies find that traditional advertising methods are no longer enough to engage consumers, and are instead turning to more immersive and interactive forms of marketing. As a result, we are seeing a convergence of advertising, brand, and entertainment in the digital economy. One example of this convergence is branded content, which is essentially advertising that is disguised as entertainment or informative content. Branded content can take many forms, including videos, articles, podcasts, and social media posts. The key is that it provides value to the consumer beyond simply promoting a product or service. For example, a car company might create a series of videos showcasing road trips to promote their vehicles, or a food company might produce a recipe book to promote their products. Another example is influencer marketing, where companies partner with s...

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Niche or Not?

Further to our earlier blog post: ' Event Niche ', you may think that as an event marketer, finding your niche and marketing to that niche may get you further than marketing to a larger market. In the niche you may get a better market share. Perhaps, but there's another school of thought on this. Instead of marketing to a niche, if you market your events to a larger market you may only get a small market share but that small market share might be larger, in absolute terms, than the share you get in your niche. Which way you go will depend on your type of business and the events you host. Maybe you use both. What's your view on this? ----------------------------------------------- We welcome your feedback on this. We hope this will help you with your event marketing. Stay tuned for more creative event ideas! ShareYaarNow is a quick, simple & Free place to list your upcoming events. So start sharing now, yaar! >>> https://shareyaarnow.com Thanks ShareY...

Event Marketing Insights: The Human Connection

In the ever-changing world of event planning, one theme consistently emerges from conversations among professionals and event-goers: the importance of fostering human connection. While technology continues to evolve and offer exciting tools for event planners, the heart of impactful events remains rooted in meaningful interactions. Let’s explore the key challenges and opportunities facing event professionals today—and how we can collectively enhance the attendee experience. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

What's New?

How can event organizers create an experience online as you would get when you attend an event in person? One way that event organizers are addressing this challenge is by experimenting with new technologies such as Augmented Reality (AR), Virtual Reality (VR) and Holograms. These technologies have been around for quite some time but have only recently gaining widespread adoption. This is because they were too expensive and required expensive equipment to use them. However, today AR & VR has become more accessible thanks to the introduction of mobile devices such as smartphones and tablets that can run AR & VR applications wirelessly without requiring any additional hardware or connections. Start now to stay ahead of the curve. It's easy for brands to become complacent when it comes to technology, but staying ahead of your competitors is imperative if you want to win over attendees. Read our earlier blog post: ' Experiential Technology: Creating the Live Experience O...

Building Your Brand as a DJ

As a DJ, the competition is enormous to get your target audience to listen to your mixes. We listen to a lot of DJ music on various platforms. Here are some ideas and observations on how you can build your brand as a DJ: When posting your mixes on music streaming platforms, and there are plenty out there - each one has its own main geographical following - so marketing on the right platforms for you is important. Also, people have their own preferences for which streaming platform they listen to. So, if you are doing live streams - again check where your target audience hangs out. If you are live streaming, try to choose a time slot suitable to your audience. Weekends can get very crowded with many, many DJs going online, all vying for audience time. Some live streaming platforms allow you to appoint a moderator who can greet your audience while you concentrate on your music. Build an online presence. Create a website and/or social media profile for yourself, where you can post news ab...

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