Shoppers want an experience when they go shopping which is not so easy at the moment due to the pandemic. Shoppers are used to getting a buzz when they shop at a mall. Malls gave shoppers an all-round experience and it will take time to get back to that, as pandemic restrictions slowly end.
So, e-commerce platforms have to give their customers an experience, a buzz, when shoppers browse and buy things. Obviously, new technology will play an important role in creating an innovative shopping experience with e-commerce – experiential e-commerce. Can shoppers get retail therapy with e-commerce?
It’s the same with events. How can event organizers create an experience online as you would get when you attend, say, a conference in person? Video conferencing technology helps but just doesn't feel the same as meeting in person. At a conference, influencers and attendees can take pictures and video to post online later to create a buzz around the event. But with a virtual event this is not so easy. With a music concert, it’s also about the anticipation you feel beforehand, the travelling with friends to the venue and so on.
The technology to achieve such an experience online is getting there but very slowly. I guess the obvious technology to get us there would be VR/AR and holograms. But can technology really re-create the same experience as attending a conference or music concert in person? ‘Experience technology’, I think, is still in its infancy but it’s fascinating to see it evolve.
Obviously, you should make use of the technology that is out there currently to maximize the value you give to your audience and giving them the best experience that you can.
Always think about creating new experiences for your audience. Have new ideas to experiment with and get feedback from your audience.
Hope these event marketing ideas help. Stay tuned for more...
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