I have noticed a lot of people who provide a service or sell a product, nowadays on social media, selling merchandize with their logo on it. Things like baseball caps, t-shirts, sneakers, etc. They post photos of people wearing their merchandize.
How useful this method of marketing can be for individual professionals, startups or small business owners, is difficult to say. Especially for those who don’t have an established brand name.
This is something you have to judge for yourself. There is obviously a financial cost to getting merchandize made and delivered. If you decide to get merchandize made then, for example, apart from selling the merchandize, it can be used, perhaps, as incentives for your audience to attend your events (a ‘goodie bag’) or in your CTAs (Call to Action).
Hope these event marketing ideas help. Stay tuned for more...
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