The audio content market has grown extremely fast with podcasts and audio chats now covering every genre of music and a wide variety of topics. A simple search on these audio content platforms for podcast content already gives huge amounts of varied content for all types of topics.
There have been music streaming platforms for some time now where audiences can listen to the music they like and listen to the live streams of artists. But these platforms are now catering to talk shows also. You can record your own podcast and upload, so that your audience can listen on demand. You can also live stream an audio talk show.
Competition among podcast platforms in increasing. And online radio stations are also competing with their audio content.
There are many options now for event organizers to easily get their audio content out there. For example, the DJ scene is growing with lots of talent out there. Audio content consumption is increasing.
Audio content in local regional languages as well as in the English language is growing all the time.
E-learning is another area where audio (and visual) content is growing. Apart from the e-learning platforms, audio content platforms offer an opportunity for individual podcasters the space to grow their workshops and training courses.
Podcasts are easy and convenient to consume content (as you don’t need to have the screen in front of you) and the playlist facility, helps consumers even further. With people looking to create and promote their content on social media, podcasts offer event organizers a springboard into huge and untapped markets for them.
Audio content, including audio books, are well established now. The market is now gearing up and platforms are marketing in countries with huge potential markets. This will provide influencers, artists, event organizers and marketers lots of possibilities to promote their brands via audio content. Brands must take a very serious look at creating podcasts/audio content that gives value to their audience.
Just like eBooks, podcasts also have huge upside potential and opportunity for content creators and consumers. With the growth in smartphones (and smart feature phones) and Internet accessibility with more affordable data plans, in markets like India, the consumption of audio content on mobile devices will multiply giving a huge boost to online content. Event organizers have an opportunity here to create a community for their brands.
If you are recording your podcasts then sound quality is very important. So, if possible, have good quality recording equipment. If you are doing a talk show with others who are at different locations from you, for example, there are platforms that allow you record remotely.
There are platforms that let you audio chat with others live. So, as an event organizer, make the most of this opportunity.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
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