Let's say you're planning an online event. How can you give your audience something different?
In such a crowded market, differentiating your event is more important than ever. You may not be able to change the fact that your event is online, but you can change how you deliver it.
With the rise of virtual and hybrid events, live stream fatigue is real. Attendees are becoming tired of the same old formulaic events. They're getting bored of staring at people sat behind desks in offices or large blank walls. They're losing interest in watching endless PowerPoints and flat, uninspiring speakers.
More and more, audiences are looking for a fresh new live stream experience that breaks the mould and keeps them engaged.
It's about time events caught up with the rest of our lives. People are increasingly using video calls for social gatherings and business meetings alike. With numbers restricted on most platforms, attendees are getting familiar with seeing their friends and colleagues on screen, sharing laughs, listening to interesting stories and enjoying themselves just as they would in real life.
So why shouldn't they get that same experience from an event?
Get personal: One reason people like live events is because they crave human connection in an increasingly digital world. Make sure you provide it by finding ways to get your audience members interacting with each other, not just your brand. Think about event formats that facilitate networking, like roundtables or workshops where people can discuss shared interests. If you go this route, be sure you've got a few good icebreakers up your sleeve to help attendees feel comfortable opening up and sharing ideas.
Make it meaningful: There's no doubt people want to have fun.
Here are some ideas:
- Be creative with your panels. Don't just do Q&A with a panel of experts — give them an interesting challenge and let them brainstorm it together in front of the audience. For example, ask them to come up with five steps for getting a business started. They'll disagree about what's important, but that's good for getting people engaged and asking questions.
- Have a competition between two or more experts in front of the entire audience. One great idea we've heard about was to have two UX designers redesign the same website live in front of the audience while they talk through their choices. The audience votes on who did better.
- You can use polling to ask your audience questions, gather answers, and display them on the main stage. This lets everyone see what their peers are thinking and creates an open forum to discuss ideas. Not only does this spark conversations in the live chat, but it also gives you valuable insights into what your audience finds most interesting.
- Make sure to include breakout sessions in your event where attendees can connect with each other and network. This is especially important if it's a virtual conference or event where people aren't seeing each other face-to-face as much as usual.
Hope these event ideas help. Stay tuned for more...
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