It's not just about your audience's experience during your events, but their experience before and after your events that matters as well. More on our earlier blog: 'Always Keep Improving Your Audience's Online Experience'.
One of the most important shifts in terms of audience experience is this: they no longer view their offline experience as separate from their online experience, because they are now constantly connected. As a result, it's not just about their experience during your events but also before and after your events that matters. That's why the "online" part of "audience online experience" is so critical—it now encompasses far more than what happens on during your events.
More recently, we have seen consumers interacting with brands more and more online—for example, by purchasing goods from the internet or checking out their favorite brand’s website. This trend is no different in the events industry.
The digital experience is the age old first impression. If a potential attendee finds your event online, it could be the first and only impression they get of your brand. They may judge you by the way your website looks and feels, as well as how easy it is to navigate. Even if you don't have your own website, they may search for reviews about your event on social media or check out photos of previous events on social media.
You need to think about you audience's online experience before, during and after your events.
Ideally, you want an experience that starts with a great impression across multiple channels—including social media, email and mobile—and continues through to an event that leaves attendees feeling informed and inspired. From there, you want them to tell the world how much they enjoyed themselves and get excited about attending the next one.
In other words, if you want attendees to have a positive impression of your brand, then you must provide an amazing experience from start to finish!
Before: Make sure everything is available online and easy to find! People will want to know where they need to go, when they need to be there and what they need to do in order to prepare for your event. Anticipate their questions and concerns, and provide answers for them.
During: If you want your event to be successful, you need to put some thought into how people are going to experience it with their phones in hand.
After: Take time after your event to follow up with people. Send thank-you notes or emails, etc., and communicate any important information about upcoming events or activities. The fun doesn't have to end when everyone packs up and goes home; if anything, this is when the real work begins. How do you keep all that excitement going?
Hope these event ideas help. Stay tuned for more...
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