If you think that event marketing is just about posting on social media, then you're missing out on a big opportunity.
If you host events, your audience experience is an important part of your event marketing. It's not just what you do during your events, but also what you do before and after your events that matters. Issues like, for example:
- how users find out about your events;
- how they register or buy tickets;
- confirmation of their attendance;
- event details;
- Post-event communication;
all impact your audience's experience or UX. If you do the above through your own website/app (digital real estate) then the UX may be part of your SEO - search engines may take a website's usability into account.
You need to think about the overall experience you give to your audience and make sure it impacts your brand in a positive way.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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(Image: Unsplash)
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