Carrying on from our last post, you need to tailor your message and content to your potential event audience's needs and desires, as part of your event marketing.
The best way to attract and engage attendees is through a customized content strategy built around your event - content marketing.
Here's how you can use content marketing for your events:
1. Start with an event persona
2. Develop a content strategy
3. Create unique content for your attendees
4. Distribute your content using channels that your potential audience follows.
We've all heard the saying, "content is king." But what does that mean exactly?
Let's break it down: Content is anything you create for your event. It can be in the form of an infographic, blog post, video, photo album or even a live stream. It all depends on your audience and what you're trying to achieve.
But when it comes to creating content for your event marketing strategy, there's one thing that will help bring it all together: storytelling. Storytelling is key to successful event marketing. And, creating content that helps you tell your story to attract and engage your audience, is what it's all about.
Hope these event ideas help. Stay tuned for more...
Like what you're seeing? Get more event marketing ideas >>> https://www.shareyaarnow.com/event-detail.php?id=13550
Search and Share Events for free on ShareYaarNow >>> https://shareyaarnow.com
Thanks
(Image: Unsplash)
Comments
Post a Comment