When searching for events, people will use search engines, mostly Google.
While SEO (Search Engine Optimization) is important, it's not the only tool for event marketing.
Search is done in multiple ways. People may also search for venues on, e.g., Google Maps. They may also search on social media to see the chatter going on around the event or venue. They may also search on event platforms.
If you can figure out which ways your (potential) audience uses, you stand a better chance of your events being seen. The way you market your events should reflect how people actually search for them!
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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