Growing your events through hyperlocal marketing - i.e., marketing your events to people in a very specific location. Hyperlocal marketing is a way to get more people from a particular area to come to your events. It's not that different from traditional marketing, but it's based on the idea of targeting marketing efforts at a very specific geographical area.
For example, if you've been marketing your events to the whole of London, you could try marketing just to a particular suburb of London for a while to see what the results are then try another locality.
The key thing about hyperlocal marketing is that it allows you to test different markets, so you can see which one works best for you. You can choose your venue in that locality to test your event.
The idea behind hyperlocal marketing is that by targeting a smaller area you can get more people interested in what you're doing. It also means that when people do come along they'll feel more involved in what's happening because it's a bit closer to home for them.
You can use geo-targeted advertising. It's important to remember that hyperlocal marketing can be used in many different ways - not just for social media but also for print advertising and even email marketing.
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