When you see a post on social media that tells a story about a personal experience, it does well - it gets a lot of engagement. If the story resonates with you, you spend more time on the post and the storyteller.
People like stories, and not necessarily fictional stories. But stories from everyday life - personal experiences. Stories make us feel good. They make us feel connected to each other. They remind us of our own humanity.
When we hear a story that resonates with us, it creates an emotional attachment - gives us motivation and inspiration - and we are more likely to remember the storyteller and the event.
Today, storytelling has evolved into a more subtle form of communication. People are more distracted than ever before, with mobile phones and social media taking up most of their time.
As an event professional, you should learn the art of storytelling through your events. If a story resonates with your audience they are more likely to remember the event and go through with your call-to-action.
In presentations: a good presenter will always tell stories about themselves or other people so that their message becomes relatable to the audience. You can also tell stories about customers who have had positive experiences with your company or products/services you offer; this helps build trust with attendees and helps them relate better to what you're saying in your presentation.
In marketing material: marketing material can consist of facts and statistics but if you add some creativity into it by telling stories that the data reveals then it becomes more engaging and memorable to your audience.
Storytelling through your events can help you:
- Convert leads into customers by showing them how they can benefit from attending your event;
- Increase registrations by making attendees feel like they belong at your event;
- Make attendees stay longer at your event; this will lead to more networking opportunities, which results in more leads;
- Make sure attendees come back for future events.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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