As an event professional, your customer support needs to be good. Attendees to your events will have all sorts of questions beforehand.
Technology is there to help. There are numerous customer support platforms, chatbots and conversational AI that can help. But you need to ensure attendee questions are dealt with properly and promptly.
If you are able to anticipate the needs of attendees before they ask, this will help with building your event brand.
Here are some tips on how to improve your event customer service:
Make it easy for people to contact you: Make sure that all information related to your event is easy to find on a website or in social media channels. It’s important that attendees know how they can contact you if they have any questions or issues. If possible, provide multiple ways of communicating — email address, phone number, live chat and a messaging platform. Make sure that someone is available at least 24 hours before the event starts to answer any last minute questions or concerns attendees may have - especially for larger events.
At the actual event itself, provide enough staff at registration desks. If you’re running a small event with only one or two registration desks, make sure there’s always someone available during peak times (when most attendees arrive).
Post-event support also needs to be there, if attendees have any follow-up issues or wants.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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