Keeping Up with Tradition

If you're hosting an event, you might be tempted to spend all your money on digital marketing. After all, social media, email and search engines are an easy way to reach your potential audience.

But there's a lot to be said for traditional media and advertising. If you only use digital marketing for your events, you could be missing out on a wider audience.

Consider traditional advertising for your events. Traditional media like:

• print ads in local newspapers, magazines,
• outdoor ads - billboards,
• radio commercials, or
• local TV ads.

It may not be as easy to track the metrics of traditional advertising as it is with digital marketing, but it can offer different opportunities to engage with your potential audience.

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