As an event marketer, how do you get the most bang for your marketing
buck in the events ecosystem?
Event marketers can leverage the power of their audience, sponsors, vendors, venues - your stakeholders - to boost their marketing efforts by implementing a few key strategies:
·
Make your stakeholders feel like they are part
of something special by creating a sense of community at the event. This can be
done by offering interactive activities, networking opportunities, or exclusive
perks for them.
· Encourage stakeholders to share their experience
on social media platforms by offering incentives such as prizes for the most
creative posts or the most likes. Utilize hashtags specific to the event to
make it easy for them to share and for others to find the content.
· Make it easy for them to share information about
the event with their friends and family. Provide flyers, brochures, and other
materials that can be easily shared.
·
Encourage user-generated content: Encourage stakeholders
to take pictures and videos at the event and share them on social media
platforms. Offer incentives for the most creative posts or the most likes to
increase engagement.
·
Make the event a memorable experience that stakeholders
will want to share. This can be done by offering unique experiences,
interactive activities, or incorporating elements of surprise and delight.
· Provide them with high-quality and unique
content. This could be in the form of speakers, entertainment, or activities
that can't be found elsewhere.
·
Follow-up with your stakeholders after the event
to thank them for their participation and to encourage them to continue sharing
their experience.
Read our earlier blog post: ‘Other People’s Marketing’.
By implementing such strategies, event marketers can create an environment that encourages their stakeholders to share their experiences with others (taking into account any privacy issues your stakeholders may have) and boost their own marketing efforts.
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