They are useful in helping you create, for example, marketing copy, or helping with image and video creation.
But simply to cut, paste and post what the AI generates, without adding your own input to the content may be doing yourself a dis-service.
When you’re trying to maximize SEO for your content, you should also consider your ‘E.E.A.T.’
As part of the Google search engine algorithm, it evaluates content based on Experience, Expertise, Authoritativeness and Trustworthiness. So, the better your content is in these categories, the higher it will rank in the search engine results.
AI-enabled content creation tools are great but edit the content to add your own style and to show your experience, expertise, authority and trustworthiness in the content subject-matter.
“You need to show some level of ‘expertise’ or knowledge in your field. Whatever field you are in, when people attend an event, they want to see and know that they are watching or listening to someone with knowledge, experience and skill in their field. Whether you are a yoga/fitness instructor, esports gamer, DJ, business coach or mentor, speaker, chef, techie or business owner doing a product demo.” – extract from the Ebook: ‘Technology Is Turning Everyone Into Event Marketers’.
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